Your business partner has just returned from a conference in which social media

Question

Your business partner has just returned from a conference in which social media was promoted for communicating with business customers. This partner has a profitable business unit and so there is no limit to funds available for information security experimentation. With the increase in attention being paid to how organizations handle their internal information security activities, they want to utilize social media between their information security staff and customers (current and potential) quickly.

Using the critical thinking tools and communications strategies we have learned thus far, you will prepare a strategy for communicating the social media technical situation and next steps with this partner. In completing this strategy, you will leverage your professional network for insights and experiences in using social media with customers. List at least two sources, either people in a professional network you have established or industry organizations that you believe can provide substantiated data about social media for business use.

Explanation / Answer

Answer:

Our business partner has just returned from a conference in which social media was promoted for communicating with business customers. This partner has a profitable business unit and so there is no limit to funds available for information security experimentation.

With the increase in attention being paid to how organizations handle their internal information security activities, they want to utilize social media between their information security staff and customers (current and potential) quickly.

Strategy for communicating the social media technical situation and next steps:

Looking at the current trend of usage of social media in the organization and in the non-organizational environment, we would like to recommend following strategy for social media usage, social media technical situation, actions to manage the risk due to social media technical situations as below.

Social Media: Social media is the fasted growing approach for communication in personal as well as professional environments. Social media tools like whats-apps, Face-book, Twitter, Instagram etc are all the key tools for social media and are ebing heavily used by the people.

Social media are mostly used by mobile phones as they are quick and can easily access at any point of time in the day or night.

Today social media has become the need of communication among people and it will be continue for longer time duration.

Technical situation (Securities): the current technical situations are not great and they do not have the adequate level of securities associated in the social media technologies and softwares. Thus there are huge chances of misuse of the organizational information especially confidential information. Thus social media can make the problem for the firms in managing their confidential informations and can easily be leaked from the organization to outside world.

Actions to manage technical situations in social media: We need to initiate necessary actions so that we can avoid the issues resulting due to fewer technical situations of the social media. We need to have robust plan of actions so that we can avoid any major issues due to use fo social media in the organization.

At least two sources which can provide substantiated data about social media for business use:

·       www.google.com – informations of social media.

·       www.statista.com –Social media platform used by marketers worldwide.

·       www.lyfemarketing.com – importance of social media in business.

·       www.wikipedia.com – information on social media.

·       www.blog.hotsuite.com – benefits of social media to business.

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