A: Bad News Letter: Problem with service Scenario: You own Keep it Green, a land

Question

A: Bad News Letter: Problem with service Scenario: You own Keep it Green, a landscaping company that prides itself on environmentally sustainable practices. You won the contract to do the original landscaping for a newly developed commercial building owned by a local developer, Sam Smith. The contract is fixed price, meaning that you agreed to a fixed plan of work for a set cost. You hope that if this contract goes well, you will be able to get additional work from this developer. Unfortunately, the project has run into problems. The project is running over budget as exchange rates have increased the costs of plants from your US supplier. You are also having issues with your crew. One person has quit unexpectedly and another broke her arm while biking. In addition, the client continues to revise the scope of the project, wanting to add and change elements of the design, potentially adding a lot of extra work and cost. Finally, delays in receiving building materials from a local supplier has put the project behind its planned completion date. You are excited about this project because the developer is committed to landscaping design that is suitable for the climate and environmentally friendly, not requiring chemicals for maintenance. The innovative design could make you and the client a contender for a local urban development award. The developer is currently bidding on 2 more commercial development projects in the city.

Instructions: 1. Write a short paragraph or two explaining your Goal? for the letter, and analyzing both Audience Need? and Barriers ?facing this communication.

2. Write a formal letter. You should include letterhead and other features to make the letter as professional and ‘real’ as possible.

B – Persuasive memo: Making a Case Scenario: You recently took on a summer internship with Tourism Kamloops. You have noticed the marketing strategy for Kamloops as a destination is heavily focused on travelers associated with sports and sporting events. However, you think that the marketing material is not well-suited for this target audience. Sports and sporting event visitors tend to be under-50 and often bring family. This group is environmentally-conscious, interested in local organic food, conservation, and health. In contrast the marketing material aimed at this group emphasizes the city’s conference centers, local restaurants and bars, as well as evening activities. Little is said of the area’s extensive outdoor trails, local farms and markets, and cultural and historical activities. You recently completed two years of study at TRU. You’re excited about what you’ve been learning in your marketing classes. In addition, you have been developing your skills in writing for online platforms and graphic design. Your manager, Julie Brown, designed the original material and is quite committed to its value, adopting the position that whatever worked in the past is sure to work in the future. But you know that times are changing and younger people need to see a different side of Kamloops that is not just a highway with hotels and conference centers. Write a memo to your manager proposing what you think might be some effective changes to the focus of the marketing material. Outline the problem, present your solutions and think about audience and barriers.

Instructions: 3. Write a short paragraph or two explaining your Goal? for the letter, and analyzing both Audience Need? and Barriers ?facing this communication.

4. Write in memo form and aim to make the document as professional as possible.

Explanation / Answer

The main goal of this project is too ensure timely completion of the project. The project involves developing landscaping design which is suitable for the climate and also environmental friendly. This type of project can make the environment eco friendly by avoiding the usage of chemicals. The developer is also sure to get awarded for these kinds of projects.

The barrier here is that face to face communication could not be implemented as the developer stays somewhere. Direct communication is more suitable for handling these kinds of situations in order to handle the situation in a better manner.

Answer to 2)

Dear Sam,

Thanks for sending through new requirements/ amendments on the project. We definitely make the required changes in order to ensure that the project is in complaint with its scope.

Just to let you know, these new amendments require us to enter into a new contract which can take few days to finalize. The price can also change due to the change in exchange rates and there are also some human resource problems here. We request you to make sure if you are satisfied with new scope & requirements of the project to make sure that the project doesn’t run behind the schedule.

Let me know if you are happy with these new requirements and also happy for me to proceed with the contract.

thanks,

BC landscape designers.

As a study has already been made at TRU for period of two years, a lot of new ideas can be implemented through ideas from TRU.

It is necessary to satisfy the customers as they keep expecting changes and something new from the business. They prefer going to organizations that adopts new strategies and techniques.

The barrier here is again communication. Since the previous set of ideas has been developed by the manager, there can be communication gap because of authority level and readiness to accept from someone who has come to do just internship in the organization.

4). Memo

To: Julie Brown

From: XYZ

Date: 06/06/2018

Re: new marketing strategies

The current marketing strategy adopted in the tourism is associated with sports and sporting events. The following are some new ideas developed on this regard.

The purpose of these strategies is to ensure that the new ideas implemented are to expand the company and serve our clients better.

I am free for open discussion on this time based on the availability in your schedule.

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