This item has spawned an infrequently seen phenomenon: an unbranded product…and

Question

This item has spawned an infrequently seen phenomenon: an unbranded product…and the memification of manufacturing. Look up fidget spinners on the Web. Attach a photo of your favorite with your post.

Answer the following questions in your initial post:

Is this product a fad or here to stay? Why do you think so?

What similar types of products (besides selfie sticks), can you think of that were marketed in the past? Use your product example as an analogy for the fidget spinner.

How might this product diffuse through the marketplace?

Who do you think would be the most likely prospect(s) for this gadget? Why?

What would be some novel ways to market it? Why do you think these ideas would work?

Explanation / Answer

Answer:

This item has spawned an infrequently seen phenomenon: an unbranded product…and the mummification of manufacturing i.e. fidget spinners

Product - Green color - triangular shape with three holes at 120 degree.

This product is a fad because it had a good and attractive look and it will attract the consumer towards it and will be usable by consumers for their needs. The cost of the product looks to be low and it will be a value for money for consumers.

Similar types of products that were marketed in the past are as below

Analogy for the fidget spinners is as below

·       Iron Metallic body fidget spinner shape

·       Aluminum Metallic body fidget spinner shape

·       Rubber body fidget spinner shape

·       Multiple color rubber fidget spinner shape

·       Multiple design of fidget spinner shapes.

This product can be diffused through the marketplace: with following approaches as

·       Marketing the product in the target consumer markets

·       Retailing the products in the retail shops

·       Retailing the products to its road sided outlets or in the crowded outlets.

·       This can be used for various showcase product libraries in the market

·       Online show case or product displays

The most likely prospect(s) for this gadget is the consumers who need the gadgets for their routine needs. This is generally needs for the fitment purposes or for children play. Thus the consumers who has high needs of fitment work or children, are suitable for the these product.

Some novel ways to market it are as below

·       Market the proud in the consumer who actually need this product.

·       Identify the target market suitable for this product specially fitting work zone, of children zone, so that they will prefer to use it.

·       Online marketing or digital marketing is also a better approach.

I think that these ideas will work because the products will reach to their customer/ consumers and consumers will use it because they need it and the cost for them is not much so they will be happy to use this cheap product. The easily availability of the product for the consumers is approach that will generate the need for the consumers.

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