Write a paper in which you identify and describe how the Burger King accomplish

Question

Write a paper in which you identify and describe how the Burger King accomplish local responsiveness using the global standardization strategy, transnational strategy, international strategy, and localization strategy. How do differences in the strength of pressures for cost reductions versus those for local responsiveness affect your selected company’s strategy? Write a paper in which you identify and describe how the Burger King accomplish local responsiveness using the global standardization strategy, transnational strategy, international strategy, and localization strategy. How do differences in the strength of pressures for cost reductions versus those for local responsiveness affect your selected company’s strategy? Write a paper in which you identify and describe how the Burger King accomplish local responsiveness using the global standardization strategy, transnational strategy, international strategy, and localization strategy. How do differences in the strength of pressures for cost reductions versus those for local responsiveness affect your selected company’s strategy?

Explanation / Answer

Burger King’s has emerged as fast food restaurant giant in the world with its branches being in several countries. Burger King has implemented many policies but its generic policies have been the most beneficial to it which has been used by the fast food giant for a long time now. Burger King has been pretty successful due to its intensivegrowth also which acted as a catalyst for its success.

Burger.King’s.generic.strategy.represents.the.company’s.current.and.potential.competitive.advantage..The.intensive.growth.strategies.are.indicative.of.Burger.King’s.approach.to.continue.its.global.growth.in.the.fast.food/quick.service.restaurant.industry.

Burger.King’s.Generic.Competitive.Strategy.(Porter’s.Model)

Burger.King.uses.two.generic.strategies.for.competitive.advantage:.cost.leadership.and.broad.differentiation..The.company’s.primary.generic.competitive.strategy.is.cost.leadership..According.to.Michael.Porter’s.model,.this.generic.strategy.involves.minimizing.costs,.which.leads.to.low.prices..Burger.King.applies.cost.leadership.through.standardization.of.processes.to.minimize.costs.based.on.economies.of.scale.and.error.prevention..A.strategic.financial.objective.based.on.this.generic.competitive.strategy.is.to.reduce.operating.costs.so.that.Burger.King’s.products.could.be.offered.at.lower.prices.

Burger.King.also.uses.broad.differentiation.as.its.secondary.generic.strategy.for.competitive.advantage..Based.on.Porter’s.model,.this.generic.strategy.requires.creating.unique.characteristics.to.differentiate.the.business.from.other.firms..Burger.King.applies.this.generic.competitive.strategy.through.grilling.of.burger.patties..Also,.the.former.slogan.“Have.It.Your.Way”.and.current.slogan.“Be.Your.Way”.represent.Burger.King’s.broad.differentiation.in.terms.of.offering.flexible.options.to.its.customers..Free.drink.refills.are.also.offered.in.many.of.Burger.King’s.restaurants..A.strategic.objective.based.on.this.generic.competitive.strategy.is.for.Burger.King.to.use.such.differentiation.to.attract.new.customers,.especially.in.new.markets.where.major.competitors.are.already.established.

Burger.King’s.Intensive.Strategies.(Intensive.Growth.Strategies)

Market.Penetration..Burger.King’s.primary.intensive.growth.strategy.is.market.penetration..The.goal.of.this.intensive.strategy.is.to.grow.revenues.from.existing.customers.or.markets.where.the.firm.already.has.operations..For.example,.Burger.King.implements.this.intensive.growth.strategy.by.opening.new.restaurants.in.its.current.markets.to.get.a.bigger.market.share..A.strategic.objective.connected.to.this.intensive.growth.strategy.is.to.expand.Burger.King’s.franchise.network..In.relation,.Burger.King’s.generic.strategy.also.supports.this.intensive.strategy.by.highlighting.unique.product.features.to.penetrate.markets.and.grow.the.business.

Market.Development..Market.development.is.Burger.King’s.secondary.intensive.growth.strategy..To.support.business.growth,.this.intensive.strategy.involves.entering.new.markets.or.targeting.new.market.segments..For.example,.Burger.King.implements.this.intensive.growth.strategy.by.opening.new.stores.in.overseas.locations.where.it.does.not.have.operations..However,.this.strategy.is.only.secondary.or.minor.in.Burger.King’s.business.because.the.company.already.has.operations.in.most.markets.around.the.world..A.strategic.objective.for.this.intensive.strategy.is.to.grow.Burger.King.by.attracting.new.customers.in.new.markets.based.on.low.prices..Thus,.this.strategic.objective.emphasizes.low.prices.in.Burger.King’s.pricing.strategy,.which.is.supported.through.the.cost.leadership.generic.strategy.

Product.Development..Product.development.is.the.least.significant.of.Burger.King’s.intensive.growth.strategies..This.intensive.strategy.enables.the.company.to.grow.through.the.introduction.of.new.products..Burger.King.only.minimally.implements.this.intensive.strategy..For.example,.the.company.introduces.new.products.at.a.slow.rate..Most.of.Burger.King’s.products.remain.on.the.menu.for.years..A.strategic.objective.linked.to.this.intensive.strategy.is.to.grow.Burger.King’s.business.through.product.innovation..This.intensive.growth.strategy.supports.Burger.King’s.generic.strategy.of.broad.differentiation.by.highlighting.new.products.that.are.unique.compared.to.those.of.competing.firms.

Cost.Reduction.Analytics

Burger.King.is.outperforming.McDonald's.and.Wendy's.

The.fast.food.chain.is.posting.US.sales.gains.at.a.time.when.its.competitors.are.falling.or.stagnant.

Burger.King.owes.its.success.to.one.thing:.simplicity,.according.to.a.recent.report.by.Citi.Research.

"Burger.King.has.debuted.successful.new.limited.time.offers.without.adding.back-of-the-house.complexity,".Citi.analysts.write.."The.brand.has.highlighted.simplicity.effectively.-.adding.sauces,.cheese,.or.when.in.doubt,.bacon-.and.continues.to.benefit.from.successful.promotions.(2.for.$5.sandwiches)."

By.creating.new.menu.items.from.existing.ingredients,.like.the.new.ultimate.bacon.cheeseburger,.Burger.King.can.entice.customers.without.overwhelming.its.workers.and.slowing.down.service.

For.instance,.the.ultimate.bacon.cheeseburger.is.similar.to.the.classic..It.contains.burger.patties,.bacon,.and.American.cheese,.and.is.topped.with.A1.sauce.

Nearly.all.of.these.items.were.already.present.in.other.menu.items.but.the.unique.combination.creates.a.marketable.new.item.

McDonald's.drive-thru.wait.times.have.gotten.longer,.a.problem.that.experts.blame.on.an.increasingly.complex.menu.

Burger.King.is.also.promoting.the.items.already.on.the.menu.

Cash-strapped.Americans.are.increasingly.unwilling.to.shell.out.for.fast.food.

Burger.King.has.lured.in.customers.with.promotions.like.the.two.for.$5.sandwich.deal..The.brand.also.sold.10.chicken.nuggets.for.$1.49.

To.help.offset.the.discounts,.Burger.King.raised.the.prices.of.some.items.

While.McDonald's.offered.a.promotion.on.free.coffee,.the.higher.price.of.burgers.is.a.turnoff.for.consumers.

A.Double.Quarter.Pounder.with.cheese,.fries,.and.a.drink.now.totals.about.$7.50.at.some.Chicago.locations.

That's.too.expensive.for.many.customers.

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