Subway, with more than? 20,000 outlets in the? U.S., is planning for a new resta
ID: 420548 • Letter: S
Question
Subway, with more than? 20,000 outlets in the? U.S., is planning for a new restaurant in? Buffalo, New York. Three locations are being considered. The following table gives the factors for each site.
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Factor
Weight
MaitlandMaitland
Baptist ChurchBaptist Church
Northside MallNorthside Mall
Space
0.250.25
5555
7070
8585
Costs
0.250.25
4040
7575
3535
Traffic density
0.200.20
5555
8585
6060
Neighborhood income
0.150.15
4545
6565
3535
Zoning laws
0.150.15
8080
2525
8585
?a) Based on the given? information, the best location in Buffalo for Subway to open the new restaurant is
Baptist Church ?, with a total weighted score of ________.
?(Enter your response rounded to two decimal? places.)
?b) If the weights for Space and Traffic density are? reversed, the best location in Buffalo for Subway to open the new restaurant will be
Baptist Church, with a total weighted score of ________.
?(Enter your response rounded to two decimal? places.)
Factor
Weight
MaitlandMaitland
Baptist ChurchBaptist Church
Northside MallNorthside Mall
Space
0.250.25
5555
7070
8585
Costs
0.250.25
4040
7575
3535
Traffic density
0.200.20
5555
8585
6060
Neighborhood income
0.150.15
4545
6565
3535
Zoning laws
0.150.15
8080
2525
8585
Explanation / Answer
Total weighted score of Maitland = 0.25*55+0.25*40+0.2*55+0.15*45+0.15*80 = 53.50
Total weighted score of Baptist Church = 0.25*70+0.25*75+0.2*85+0.15*65+0.15*25 = 66.75
Total weighted score of Northside Mall = 0.25*85+0.25*35+0.2*60+0.15*35+0.15*85 = 60
a) The best location in Buffalo for Subway to open the new restaurant is Baptist Church with a Total weighted score of 66.75
b) if the weights for Space and Traffic density are reversed, the Total weighted score are calculated as below
Maitland = 0.2*55+0.25*40+0.25*55+0.15*45+0.15*80 = 53.50
Baptist Church = 0.2*70+0.25*75+0.25*85+0.15*65+0.15*25 = 67.50
Northside Mall = 0.2*85+0.25*35+0.25*60+0.15*35+015*85 = 58.75
Baptist Church has the highest Total weighted score of 67.50
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