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P3 Assignment: The Promotion of Great Customer Service Directions: Read the foll

ID: 419822 • Letter: P

Question

P3 Assignment: The Promotion of Great Customer Service Directions: Read the following scenario and then answer the following three prompts in a two-page paper. You work for a bookstore. Your customers mostly come to the store in person, but you have had a telephone service tradition for years. Now that Amazon.com and other booksellers are doing so well online, your company wants to have an online presence as well. They already have a website designed, but they want to know the best route to take to excellent customer service. Create a list of all the advantages and disadvantages of web-based customer support for selling books locally and on the Internet. Create a list of advantages and disadvantages for providing telephone customer support. Merge the two lists and make suggestions for which aspects of their business they should continue to service via telephone and which should become Internet services.

Explanation / Answer

Advantages of selling books online

Disadvantages of selling books online

Advantages of Telephone Customer Support

Disadvantages of Telephone Customer Support

Provided, the business in discussion is aggressive in its plans and is ready to invest money, going online is definitely a good idea. Only post sale customer service, in terms of complaint handling can be done using the traditional phone system.