In 1996, Mercedes partnered with Swatch watchmakers to create the Smart car. Thi

Question

In 1996, Mercedes partnered with Swatch watchmakers to create the Smart car. This two-seat, 8-ft. long car is targeted to Generation Y. Swatch has a unique selling proposition (USP) -- the owner can actually change the color of the car by switching the side panels. For example, in February, the owner might want a blue and white car, and in April, the owner might want to change it to canary yellow and white! The car has a unique look, has surpassed safety rating expectations, and, of course, is good on fuel. The company has decided to conduct a survey to determine customer satisfaction with the car among those in the test market. Create two survey questions to measure customer satisfaction in this case. Indicate the response scale you would use for each question.

Explanation / Answer

Q1)

Do you buy this car ?

1- Yes ; 2-No

Customer has to make a decision whether he is willing to buy that car or not. A satisfied customer would buy that car and his/her answer would be yes. The number of yes can be considered as the number of satisfied customers.

Q2)

Rate your satisfaction about the car on a scale of 5- 5 being the best and 1 being the worst.

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