20. Customer equity includes the LTV of a. past and present customers b. present
ID: 419246 • Letter: 2
Question
20. Customer equity includes the LTV of a. past and present customers b. present and future customers c. present customers only d. past, present, and future customers Chapter 12 21. What characteristic dictates most whether a company would benefit from customer analytics? a. b. c. d. whether the company has a Web site whether the company generates large amounts of customer-specific information whether a company is customer-centric the number of employees a company has 22. The primary purpose of customer analytiçs is: a. b. c. d. develop a deeper relationship with the customer assign a dollar value to customer data reduce marketing expenses increase customer service 23. Dirty" data can mean all of the following except: a. private b. expired c. irrelevant d. nonsequentialExplanation / Answer
20.
B
It is related to the customers who belong to the present and future time.
21.
B
A good volume of customer specific information, can help the organization to analyze it and find some valuable information to attract the target audience.
22.
A
Customer analytics gives a detailed understanding of the trends, preferences and approaches take up by the customers. It helps the organization to make customized communication and build stronger relationship with the customers.
23.
A
It cannot be a private data. Though, it can be an expired data or irrelevant data by nature.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.