9. The difference between what customers want and what they\'re willing to settl

Question

9. The difference between what customers want and what they're willing to settle for is: a customer satisfaction b. customer sacrifice c. customer experience d. customer dissatisfaction Chapter 11 10. Predictive modeling includes all of the following steps except: devising an equation for LTV that includes data on measurable behaviors identifying the most predictive variables currently available generating a second equation to predict individual customer's LTV using transactional data to calculate LTV retrospectively a. b. c. d. 11. All of the following are leading indicators of LTV change except a. Lifetime value drivers b. Employee attitudes c. Behavioral cues d. Lifestyle changes 12. Illustrating the importance of the customer as financial asset, Amazon's Jeff Bezos has said that he prioritizes spending on all of the following except: a. advertising b- free shipping c. lower prices d. service enhancement

Explanation / Answer

9-The difference between what customers want and what they are willing to settle for is
b.Customer Sactifice

10-Predictive modelling includes all of the following steps except
d.Using transactional data to calculate LTV retrospectively

11-The following are leading indicators of LTV change except
b.Employee attitude

12-Illustrating the importance of the customer as financial assets, amazon CEO Jeff bezos has said that he priority spending on all of the following except,
a.Advertisements

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