1. Which customization activities would most likely increase a customer\'s long-

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1. Which customization activities would most likely increase a customer's long-term value? a. Expanding the need set b. Improving the quality of the product c. Improving service quality d. None of the above 2. Which of the following companies would benefit least from creating value streams? 1 a furniture retailer b. music instrument retailer c. wine retailer d. car dealer One lingerie company makes a slip that a customer can cut off in a finished way to make the slip the length she wants. What customization does the company offer? 3. a. Adaptive customization b. Cosmetic customization c. Collaborative customization d. Transparent customí zation The two kinds remember what a customer wants 4. of customization that provide the greatest competitive advantage are because they a. Adaptive and cosmetic b. Collaborative and transparent c. Adaptive and collaborative d. Cosmetic and transparent

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