As a second part of this assignment, create a set of survey questions, assuming

Question

As a second part of this assignment, create a set of survey questions, assuming that you sell cars. You are attempting to measure how customers perceive the quality of the cars that you sell.

Create three survey questions with simple category scales. Justify why you selected those questions and scales.

Create three survey questions with multiple-choice, single-response scales. Justify why you selected those questions and scales.

Create three survey questions with multiple-choice, multiple-response scales. Justify why you selected those questions and scales.

Create three survey questions with Likert scale summated ratings. Justify why you selected those questions and scales.

Explanation / Answer

Survey questions with simple category scales:

Q 1. How would you rate the quality of the car? a. High quality b. Average quality c. Low quality

Q 2. How well the car's performance matches with the information given to you at the time of purchase? a. Higher performance than told b. lower performance than told c. same performance as told

Q 3. Will you reccomend this product to your friend? a. Yes b. No

I would select these questions as all the three questions are fully based on the quality and performance of the car and are simple and clear for customers to answer which will not make them want to skip the survey.

Survey questions with multiple-choice, single-response scales

Q 1. Where did you get to know about the car? a. family or friend b. tv or radio advertisment c. social media advertisment d. self survey

Q2. What in a car is the most important feature for you? a. Mileage b. price c. safety d. comfort e. apprearance

Q3. Which factor is most important tou you for buying the car? a. brand reputation b. dealer reputation c. financing options d. year of model e. family and friends recommendations.

I will include these questions in my survey as though they give multiple choices but the customer will be very clear with his choice of answer and each question will clear the concept of their mind set before after and while purchasing the car. Hence these questions will help in getting a clarity of the customers perception.

Survey questions with multiple-choice, multiple-response scales:

Q1. While buying your car which are the factors that you considered? (check all that apply)

a. driving performance b. financing options c.preferred make and model d. appreance e. brand reputation f.dealer reputation g. insurance and warrties inclusion.

Q2. What research did you make while purchasing the car? (check all that apply)

a. Personal social networking websites b. dealership websites and pages c. Insurance websites d. RSS feeds e. Google internet search f. car rating websites g. feedbacks of other customers using same car

Q3. What are the additional features in a car that should be added to improve quality of the car? (check all that apply)

a. Alloy wheels b. Steering mouted audio controls c. Chrome garnish d. Fog lamps e. wrap around head lamps f. electrically adjustable mirrors g. Rear wipers h. rear power windows i. remote locking j. music system k. bluetooth

I would select these questions in the survey as all three are very clearly important for improving quality of the cars and easy and interesting for the customers to answer.

Survey questions with Likert scale summated ratings:

Q1. How satisfied or dissatisfied are you with the overall car performance?

a. Very satisfied b. somewhat satisfied c. Neither satisfied nor dissatisfied d. Somewhat dissatisfied e. very dissatisfied.

Q2. You have recieved a totally satisfactory after sales service?

a. Strongly Agree b. Agree c. Neither agree nor disagree d. disagree e. strongly disagree

Q3. How important it is for the company to bring changes in the car performance quality?

a. very important b. slightly imporant c. neither important nor unimportant d. unimportant e. totally unimportant.

I will include these questions as these are the basic questions that highlight the performance of the car and its quality and a survey on the same will give a clear picture of how satisfied the customers are with the car quality and its performance.

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