Types of Exploratory Research What type of research design?Literature Search,Dep

Question

Types of Exploratory Research

What type of research design?Literature Search,Depth Interview(Experienced Survey),Focus Groups,,Case Analysis,Projective Methods? would you suggest for each of the following situations and why?

1. Zales jewelry retailer wants to better understand why men buy jewelry for women and how they select what they buy.

2. The owner of local McDonald’s store located by your university is planning to build a playland and wants to know which play equipment is most interesting to children.

3. Vivien(underwear brand) wants to better understand women’s body images.

4. The director of on-campus housing in CA University proposes some significant changes to the physical configuration of the current on-campus dorm rooms for freshmen and new transfer students.

5. The research center at Calvin Klein suggests a new cologne for men has been developed and must be promoted by a famous sports celebrity

6. The vice president of marketing in charge of new locations for Lotte Mart must decide on the best location for this store in our town.

Explanation / Answer

Research Designs

1.Projective methods and focus groups

2.Focus groups

3.Depth interview and projective methods

4.Case analysis

5.Projective methods

6.Literature search

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