Product Analysis Chosen company (Banana Republic- Sloan pants) Submit your analy

Question

Product Analysis
Chosen company (Banana Republic- Sloan pants)
Submit your analysis of the first product for your chosen company’s product/service as an attachment to this assignment. The central focus of a marketing program will be on a product or service. Your product analysis should include the company, competition, and customer requirements. You should also look at branding, design, product poisitioning, and other elements that allow the company to either carving out a niche or maintain market share leadership against the onslaught of competitive products.
Product Analysis
Chosen company (Banana Republic- Sloan pants)
Submit your analysis of the first product for your chosen company’s product/service as an attachment to this assignment. The central focus of a marketing program will be on a product or service. Your product analysis should include the company, competition, and customer requirements. You should also look at branding, design, product poisitioning, and other elements that allow the company to either carving out a niche or maintain market share leadership against the onslaught of competitive products.

Chosen company (Banana Republic- Sloan pants)
Submit your analysis of the first product for your chosen company’s product/service as an attachment to this assignment. The central focus of a marketing program will be on a product or service. Your product analysis should include the company, competition, and customer requirements. You should also look at branding, design, product poisitioning, and other elements that allow the company to either carving out a niche or maintain market share leadership against the onslaught of competitive products.
Chosen company (Banana Republic- Sloan pants)
Submit your analysis of the first product for your chosen company’s product/service as an attachment to this assignment. The central focus of a marketing program will be on a product or service. Your product analysis should include the company, competition, and customer requirements. You should also look at branding, design, product poisitioning, and other elements that allow the company to either carving out a niche or maintain market share leadership against the onslaught of competitive products.

Explanation / Answer

Banana republic – Sloan pants

Product- Sloan skinny fit solid pants

Characteristics-

1. The polished Sloan fit sits lower on the waist with a sleek, tailored leg to balance and slim the hips.

2. "Power stretch" fabric gives this pant amazing stretch and recovery.

3. Hook-and-bar closure and zip fly.

4. Front coin pocket. Back welt pockets.

5. Fabric 56% viscose, 39% cotton, 5% spandex

Varieties-

Banana republic give women more options for different body types, different days and different occasions. These slim-ankle slacks are the skinniest fit of the bunch, likely to strike a chord with customers who are already in love with banana republic’s skinny jeans. Though the Sloan is a tried-and-true Banana Republic staple, look for updated pockets, a reduced inseam that hits right at the ankle — even for shorter customers — and a range of colours that pop, different yarn dyes and prints.

These slim, straight fit pants are versatile and flattering for a range of body types. They fit straight from the waist to the leg opening, skimming the body without being too fitted. And, since it doesn't bunch at the ankle, it looks great with flats and heels alike. This fit comes in a variety of different fabrics, including elevated lightweight wool — which has a blazer to match.

The Logan pants are the dressiest of the bunch: think an updated, feminine version of a classic trouser silhouette with menswear details. The Logan features a straight fit through the waist and hips with a flattering trouser-leg opening. The result: a balanced, universally figure-flattering silhouette. These pants, available in lightweight wool, feature the longest inseam. Pair them with heels for maximum leg lengthening powers. They look great as a full suit or with a strappy top for a night out.

The Avery tailored crop ankle pants fit straight through the hip and the thigh, hitting at crop length: just above the ankle. Like the Ryan, that means this style looks great with your favourite heels and flats.

Competitors-

Name- Gap perfect trouser pants

Name- Express editors pants

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