Module 05 Discussion - Culture Jamming Define the term \"Culture Jamming\". Visi

Question

Module 05 Discussion - Culture Jamming


Define the term "Culture Jamming". Visit Adbusters, and share your impressions of the website. Then, explain how advertising can act as a form of cultural imperialism.
Module 05 Discussion - Culture Jamming


Define the term "Culture Jamming". Visit Adbusters, and share your impressions of the website. Then, explain how advertising can act as a form of cultural imperialism.
Module 05 Discussion - Culture Jamming


Define the term "Culture Jamming". Visit Adbusters, and share your impressions of the website. Then, explain how advertising can act as a form of cultural imperialism.

Explanation / Answer

The concept of culture jamming may be referred and stated as a practical idea which is used by many anti imperialistic and anti consumerist movements to actually disregard the trend of advertising and using the media for corporate betterment. The objective of culture jamming is to make the society aware of the dominant attitude that the corporate poses and which needs to restricted in order to make the society progress and advance. Culture jamming can also be stated as a form of subvertisement which is mocking the corporate and political advertisments through parodies and spoofs in order to expose and display the actual objectives of such organizations. The general notion or perception needs to be changed which is helped by culture jamming because they believe that the corporates are making it difficult for the individuals to think on their own therefore culture jamming needs to play a role to stop this practice because the advertisments are for promoting the product but they should noy influence the mass therefore it can be stated that the advertising acts as a form of cultural imperialism which is not at all expected.

Advertising has actually used and promoted cultual imperialism in various instances in order to target the audience and through culture jamming, these aspects are showcased so that the idea changes.

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