Designed for : Google Car App Key Partners : •Car manufacturers? •Auto Dealershi
ID: 416835 • Letter: D
Question
Designed for : Google Car App
Key Partners : •Car manufacturers? •Auto Dealerships •Technology companies with self-driving technology – Google •Aftermarket companies that modify cars for self-driving mode •Affinity groups for promotion –Safety (Mothers Against Drunk Drivers [MADD])
Key Activities : Company could be: •Vertically integrated organization to build and sell complete car systems, or •Marketing front end for sales of system to end users •System integrator and software developer assembling existing components and leasing systems
Key Resources : •Investment Capital – needed if model will be to acquire and lease vehicles •Technology- license or ”purchase” •Software development expertise •Marketing & sales expertise
Value Propositions : Address Pain and or Gain •Safety – eliminate drunk driving •Convenience – easy to pickup kids from events – addresses a pain and a gain.. •Gains productive working time while commuting •Used by people too young to have driver’s license •Lower cost to fleet operators by eliminating drivers •It’s cool – it’s techy!
Customer Relationships : Needs: •Create awareness •Provide training •Feedback to company
Options Include: •Sales of systems to customers •Rental model with full service to vehicles •Sales & service to enterprise customers
Channels : •Full service sales of vehicles •Rental model using existing outlets (cardealers or rental car agencies •Dedicated, captive storefronts (like Apple stores)
Customer Segments : Convenience users •Soccer Moms – use it to get kids to from events; identifiable by age/income/location – household incomes over $X0k to $X00 per year •Commuting Executives – identify by location, live in suburbs, annual income>$X00k…
Safety Users •Bar patrons – current taxi cab users •Bar owners – could offer drop off service to customers who drink too much •Might segment by disposable income or income allocation to entertainment •Elderly or health-impaired user – unable to drive for health reasons
Municipal/Enterprise Users •City bus operators •Taxi/limo fleet operators
Archetypical Customer •40-50 yrs. Old •2-4 kids •Drives SUV •Owns home •Household income >$75k
Market sizing: Geographic area, households, income level
Cost Structure : Non-recurring development •Software app development - $XXk… $X00k…$X M •System integration Capital Expenses – fleet acquisition •$20k to $59k per vehicle •Development/leasing of captive storefronts
Marketing & Sales
Maintaining vehicle/system service centers
Fleet Operations (depending on model) •Vehicle gas, maintenance, insurance
Revenue Streams : Product Sale Model •Sell car & software as a system - $X0k… price comparable to high end or luxury vehicles
Rental/Subscription Model •Like lease model for a car, with premium pricing for self driving features $X00 per month to $X000 per month
Usage model
Download the app pay the mileage
Please fill in canvas
Designed for : Door Lock for Apartment
Key Partners :
Key Activities :
Key Resources :
Value Propositions :
Customer Segments :
Cost Structure :
Revenue Streams :
Explanation / Answer
Designed for: Door Lock for Apartment
Key Partners: Door lock manufacturers, hardware store dealers, security provider companies and private firms, local society groups and resident’s associations, service and maintenance providers, city infrastructure authorities, estate developers and builders
Key Activities: backward integration and in-house manufacturing, open end marketing with exclusive, online and through multibrand hardware stores, 24X7 support in case of digital door lock by a central control room.
Key Resources: Investment capital for manufacturing capacity and control room, wages and salary of maintenance and support staff, marketing and selling expenditure, house overheads and fixed costs, online upkeep and development.
Value Propositions: Safety is the prime concern, ease of handling, after sales service, smart watch through a mobile application and customer can remotely open or shut the apartment even by the mobile application remotely.
Customer Segments: residential buildings and office buildings as well as commercial establishments like shops and stores. Both genders, who have a home to live in, premium segment for digital system and regular segment as basic lock and key apparatus
Cost Structure: marketing and sales, maintenance and service staff, one-time development cost, franchising in smaller towns, community service to gain word of mouth communication by providing free of cost to local churches, libraries, theatres, museums etc.
Revenue Streams: product sales, product maintenance agreements, premium charges for mobile application and care, franchising fees, loyalty-based exchange and upgradation offers
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