r each of the six basic tactics, select the set of action steps (A to F) that de
ID: 415768 • Letter: R
Question
r each of the six basic tactics, select the set of action steps (A to F) that describe the tactic ctics Action Steps A. Action steps include: Research the opportunity in the segment in the Courier Select appropriate product attributes Performance, Size, MTBF Display the R&D; worksheet Enter the product attributes Note the R&D; completion date Display the Production worksheet Order capacity and automation (optionally, wait a year) Display the Finance worksheet Fund the plant with stock and bond issues Save the decisions B. Action steps include: Research the competitive environment in the Courier Display the Marketing worksheet Enter decisions for Price, Promotion and Sales Budgets Observe the decision impact upon the computer's forecast Develop a worst case estimate for demand Enter your worst case estimate for in the sales forecast Save the decisions C. Action steps include: A -Reposition a product A Marketing a product A -Scheduling production A Modifying plant and equipment A-Ralsing money and paying debt A Inventing a new product Estimate peak demand for each product for this year and next year Examine unit costs and margins Display the Production worksheet Increase or decrease capacity as required Increase automation as requiresd Observe the net cost of the investment Display the Finance worksheet Fund the investment with a mix of stock issues, bond issues, and depreciation Save the decisions D. Action steps include: Research current customer buying criteria in the Courier Display the R&D; worksheet Adjust Performance, Size, MTBF Observe impacts upon Age, material cost, and completion dates Save the decdisions Submit E. Action steps include: Estimate a best case for demand for each product this year Display the Production worksheet Observe existing inventory Schedule production to meet best case demand less existing inventory Save the dedisions F. Action steps include: Examine the proforma Income Statement Examine the proforma Balance Sheet Display the Finance worksheet Issue or repurchase stock as required Issue or repay bonds as required Issue short term debt as required Issue dividend as required Save the decisionsExplanation / Answer
Repositioning the product: D
Explaination- Repositioning a product means changing the current position of the product market hence it includes the steps like- research of the buying criteria of current customers, displaying the R&D worksheet, Adjusting the size, performance and MTBF based on the worksheet etc.
Marketing a product: B
Explaination- Marketing a product means bringing a product in the market to be sold and implementing steps to sell it. it includes these steps like researching the competetive environment, displaying the marketing worksheet, making budgets for price, production and sales.
Scheduling production: E
Explaination: Scheduling is a process of arranging the work of production such that proper time is allocated for each work in the process in an optimized manner. The steps involved in this process can be described as estimating the demand for each product, displaying the production worksheet, observing existing inventory, schedule the production based on the best case demand etc.
Modifying plant and equipment- C
Explaination- This involves in bringing modifications and changes to the plant and equipment being used in the production process. The steps of this tactic are estimating the peak deamnd of the products for this year and next year, examining unit costs and margins, displaying the production worksheet, increasing the capacity or decresing it and so on.
Raising money and paying debt- F
Explaination- This process includes raising the funds for the production and marketing process and paying off the debts if any. The steps involved in this process are all connected to the financial statements of the company like examining the income statement and balance sheet, displaying the finance worksheet, issuance or repurchase of stock, issuance or repayment of bonds, issuing short term bonds or dividends as required.
Inventing a new product- A
Explaination- This is creating an innovation in the product for the market. It includes steps like researching the opportunity in the segment, selecting appropriate product attributes, displaying the R&D sheets, entering the product atrributes etc.
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