The website, The Global Brand, highlights five factors that lead to global brand
ID: 414914 • Letter: T
Question
The website, The Global Brand, highlights five factors that lead to global brand success. They are:
1. A great brand experience
2. Clear and consistent positioning
3. A sense of dynamism
4. Sense of authenticity
5. Strong corporate culture
Check out the descriptions for each of these factors at http://www.millwardbrown.com/subsites/global-brand-online/brand-success/five-brand-success-factors and then apply them to the case narrative for Connexia. Decide whether one, all, some or none of these factors are present, cite the case narrative with your evidence. You can take on all five factors or just fully develop one of them and let your classmates do the heavy lifting on the others.
This exercise will help you enormously when you make your ultimate decision on go or no-go with the movie tie-in promotion.
Explanation / Answer
Corporate culture is very essential in defining and formulating a strategy for an organisation. According to the organisational culture, dependencies of strategies are changed. Corporate culture define the type of strategies which is needed for the organisation in the meantime. Different aspects of diversity as well as cultural and corporate needs of the organisation effects the formulation of an strategy. Decisions which affect the organisational equity and interferes in the organisations management are usually excluded from strategy formulation different people in the corporate culture also effects the formulation of the strategy and their effect is reflected on the strategies which are created.
Corporate culture is very essential in defining and formulating a strategy for an organisation. According to the organisational culture, dependencies of strategies are changed. Corporate culture define the type of strategies which is needed for the organisation in the meantime. Different aspects of diversity as well as cultural and corporate needs of the organisation effects the formulation of an strategy. Decisions which affect the organisational equity and interferes in the organisations management are usually excluded from strategy formulation different people in the corporate culture also effects the formulation of the strategy and their effect is reflected on the strategies which are created.
Corporate culture is a very essential part of any organisation as it provides Basic support to the world structure of the specific company. It is directly responsible for creating guidelines to follow the specific strategies which was decided along with the corporate culture insertion in the organisation. Cultural diversity increases the level of understanding different cultures which helps the organisation to do their business in the different regions towards the different cultures.
Diversity, strategic management find creation of the different Strategies for organisations are some of the main elements of the corporate culture. It helps an organisation to maintain its competitiveness in the industry by maintaining different studies as well as implementation of diversity and cultural aspects.
Definitely this is a good match with my personal preference as it is responsible for development of the organisation at vast varieties and offers development in all directions for an organisation.
Some major factors for a beter corporate culture are as follows.
Expectations = reality
This is one of the best practices for the organisation as the expectation of the customer is directly related to the reality. This situation increases the overall reliability of the organisation towards the customer and increase the level of satisfaction for the customer by providing the actual service. Any expectations into reality is a best available practice for any company for its customers.
Keeping commitment
Keeping commitment and staying on that commitment is another aspect of good ethics from the company.It shows the commitment towards the customer and the service from the company which increases the overall level of morality and ethics in the organisational structure.
Have standards be fair to all
Having specific standards of a work inside the organisation and being fair for each and every employee as well as customer is also a fine example of high cultural ethics.
Have courage. What you put up with is what you stand for
This is specific term increases the overall problem solving capabilities of employees even after the face problems. Having a strong backend support for the employees, overall level of implementation different situation give courage to the employee to conquer the goals.
Some of the principles which are very influential and shows strong ethics are as follows
Making the products joy to use.
This is specific term ensure that the product development company is easy to use and the product is not monotonous for the customer. This directly increases the customer involvement in the product and increased customer involvement results in better usability of the product.
Design in collaboration with uses
By collaborating yourself with the users in design. Overall level of design can be done according to the need of the user. Designing a software according to the users interest could be very beneficial for the organisation as it would be directly usable to the customer and it would increase the overall customer experience.
Generalise to benefit more
More the things are generalized, more the ease of use happens. By generalizing multiple terms, overall satisfaction level of the customer can be widely increased which benefits in increased loyalty.
Follow process. find root causes .Fix process
This procedure ensures best available rectification for the problems. By having this simple architecture of problem solving, overall time taken in solving the problem is widely reduced which is directly responsible for better efficiency and productivity.
All in all we can say that epic's culture is very high performance and offers wider adaptability of the situations as well as provide better working environment for the employees using high morals and ethics. By using these standard for morals and ethics Epic is going to compete in the market with a better platform.
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