A firm using the \"Marketing Framework\" to develop its strategy would... Select

Question

A firm using the "Marketing Framework" to develop its strategy would... Select one: a. ensure that its customer experience meets or exceeds its positioning strategy b. be primarily engaged in the "science" of marketing. c. tailor its 4Ps marketing mix to deliver the positioning strategy for each different target customer segment (the art of marketing). O d. all of the above. Which of the following is the best definition of "marketing"? Select one: a. "The art and science of selling products." b. "The process of employing the 4Ps to meet customer needs." C. The process of creating, communicating and delivering superior value to targeted customers." The organizational function charged with offering better solutions at lower prices and with superior selection."

Explanation / Answer

d. all of the above

A firm using the marketing framework to develop its strategy would ensure that its customer experience meets or exceeds its positioning strategy, be primarily engaged in the “science” of marketing and trailor its 4Ps marketing mix to deliver the positioning strategy for each different target customer segment (the “art” of marketing). Hence, the correct answer is all of the above.

c. “The process of creating, communicating and delivering superior value to targeted customers”

The process of creating, communicating and delivering superior value to targeted customers is the best definition of “marketing” out of all the given options.

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