2) a) Lifecycle Stage – U.S. Automobile Industry: (Name the stage & explain your

Question

2) a) Lifecycle Stage – U.S. Automobile Industry: (Name the stage & explain your answer) Explanation: (Consider age, market share and other relevant rationale in your explanation) b) Lifecycle Stage – Your Product (toyota rav4 2018): ( name the lifecycle stage for your particular product & explain your answer) Explanation : (Consider age, market share and other relevant rationale in your explanation) 3) a) Type of Brand: (Family brand, private label, manufacturer’s brand, etc. – list all that apply & explain your response) Justification:

Explanation / Answer

(a) The US automobile industry is in maturity phase of its lifecycle. It started in late Nineteenth century with dominant players like Ford, GM and Chrysler and remained largest manufacturer for a long time. Today it is one of the most matured auto industry, ranking second worldwide with close to 15 million vehicles manufactured every year.

(b) The vehicle, Toyota Rav4 is a crossover compact SUV which gives look and feel of a SUV while retaining  maneuerability and economy of a compact car. It is in growth stage of its lifecycle as moree and more customers are switching to these vehicles from a full fledged SUV and a small car.

(c) Toyota is considered a manufacturer's brand where the vehicles bear the name of manufacturer and all branding activities are done by the company.

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