Roll over the items listed below to examine the functions of advertising by Whis

Question

Roll over the items listed below to examine the functions of advertising by Whispers. Then match how each relates to both a broad economic impact and a specific decision by Whispers ! Includ ing comparison Unique comfort benefit Stimulates innovation Benefit of premium Primary demand specs earbuds Selective demand Whispers earphones Cost of communicationAdded value Effect on prices Example from Advertising inputs and outcomesEconomic impact Whispers' advertising Describing why Whispers are better than standard earbuds Spending money on advertising Both Whispers and the other premium competitor experience a jump in sales Sales of Whispers increase much more than those of the competitor Success of earbuds campaign leads to the decision to manufacture earphones

Explanation / Answer

The matching of Advertising inputs and outcomes with the braod economic impact and a specific decision by Whispers' is following:

Advertising inputs and outcomes Economic impact Example from Whispers' advertising Describing why Whispers are better than standard earbuds Effect on prices Unique comfort benefit Spending money on advertising                                                . Cost of communication Whispers earphones Both Whispers and the other premium competitor experience a jump in sales Primary demand Benefit of premium earbuds Sales of whispers increase much more than those of the competitor Selective demand Including comparison specs Success of earbuds campaign leads to the decision to manufacture earphones Added Value Stimulates innovation

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