Utilizing the industry/company selected in the Week 1 Learning Activity ( Logist
ID: 412500 • Letter: U
Question
Utilizing the industry/company selected in the Week 1 Learning Activity ( Logistics & Transportation/ Ryder System), develop a CPM (Competitive Profile Matrix) that compares/contrasts critical success factors for the industry across the selected company and 2 other companies in that industry. For example, if the industry was Retail and the company was Target, you might select Walmart and Costco as companies for comparison using the CPM. Offer supporting rationale for your explanation and be sure to reference your statements using proper APA formatting.
Explanation / Answer
Answer:
CPM - Competitive Profile Matrix is an essential strategic management tool which helps to compare the organization among the other competitive players in the market. This CPM clearly explains the strong point & weak points of the organization with respect to the competitive players in the market. By looking at this CPM one can easily identify the areas of improvement for future growth of the organization.
The CPM is made on the basis of critical success factors, which are critical for the survival and growth of the organization. On these critical parameters, all the competitive players are measured/evaluated along with the organization. This gives the clear picture of comparison of the organization with respect to the market players.
We have made the matrxi between three players as Ryder Systems, Logistics-A and Logistics-B companies.
The CPM is as below along with rating for each critical success factors.
Thus the Ryder syatem is rated highest of 3.27 points as compared to other two logistic players in the segment.
Competitive Profile Matrix Ryder Systems The below CPM matrix shows the comparison among Ryder system , Logistics -A and Logistics -B Critical Success Factors Weight Logistics & Transportation - Ryder Systems Logistic -A Logistic -B Rating Weighted Score Rating Weighted Score Rating Weighted Score Advertising 0.15 3 0.45 4 0.6 3 0.45 Supply Chain Quality 0.2 3 0.6 3 0.6 3 0.6 Prices offered 0.15 4 0.6 4 0.6 2 0.3 Lead Time 0.12 4 0.48 2 0.24 3 0.36 Management 0.05 3 0.15 3 0.15 2 0.1 Financial 0.05 2 0.1 3 0.15 3 0.15 Position 0.05 3 0.15 2 0.1 3 0.15 Customer 0.05 4 0.2 3 0.15 2 0.1 Loyalty 0.03 3 0.09 3 0.09 2 0.06 Global 0.05 3 0.15 2 0.1 1 0.05 Market Share 0.1 3 0.3 2 0.2 2 0.2 Sum 1.00 3.27 2.98 2.52Related Questions
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