https://trackmaven.com/blog/4-lessons-from-national-geographic-instagram-success
ID: 411684 • Letter: H
Question
https://trackmaven.com/blog/4-lessons-from-national-geographic-instagram-success/
https://www.clickz.com/how-national-geographic-uses-visual-storytelling-to-stand-out-in-social-media/106028/
Name of the company: National Geographic
Name of the product: Print Industry
1.)How has Narional Geographic kept up with change? Please be descriptive here.
2.) explain the background to the company or product, and why you think it has been successful. You must support this with data e.g. an X% increase in sales, profits, etc. This thorough answer should be a minimum of 120 words, but there is no maximum.
3.) Why you feel that the company's focus on "customer centrality" has resulted in their success? (minimum 120 words)
Explanation / Answer
Question-1: How has National Geographic kept up with change? Please be descriptive here.
National Geographic adopted the trend visual story telling trend in social media to create an unprecedented number of followers. Staying with its traditional strategy of television, magazines and short films, the company also invested in visual storytelling and digital picture sharing to create a buzz on the internet and apps like Instagram by being flexible and adaptive.
The company uses story telling for raising awareness and delivers what consumer want and how consumer wants. The company is interested in reaching younger audience who fail to keep up with the traditional audience and is more aligned to media on move tools such as FaceBook, Instagram and Snap-chat. This enhances the participation of the young audience and attracts them to increase the reach of the channel.
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