1. A soap company has been selling their soap to consumers with great success. R

Question

1. A soap company has been selling their soap to consumers with great success. Recently, they have become aware that their soap is also a tremendous grease-cutter and could be sold to industry. Which category of business customers could they target and why?

2. A new product service company’s marketing assistant tells his boss that the market segment for a new ergonomic chair is sedentary adults. What is wrong with the marketing assistant’s segmentation of the market?

3. Share your favorite dessert or beverage and define the product attributes, including the branding, packaging, and labeling. Which of the product attributes appeals to you most and why? How is your product distributed (i.e., place)? What stage of the product life cycle is your product currently in?

4. A new start-up service company provides packaging consulting services to businesses. Discuss how the company can address the “Place” element if their budget is very restrictive?

5. What channels are most effective when selling in bulk at low prices? Explain.

6. Describe the trademark and warranty type of your latest cell phone or that of a relative. What, and whom do the trademark and warranty protect and how?

Please Answer these questions ASAP.

Thanks

Explanation / Answer

A soap company can target to the many business customers such as showrooms of the various companies, automobile company, hospitals etc. with the great success. As they have been aware about that their soap is also a tremendous grease- cutter so they can have the target market customers of the Food processing industry and the Hotels and Restaurants. This is because the grease cutter quality of the soap has the speciality of removing the protein based soils in commercial kitchens and food storage areas. It dissolves the fats, meat residues, oils etc. readily. In in the food industry the commercial kitchens have the food processing at the large scale. The soap can be used as the cleaner for all the things. So, the company have to target this industry customers.

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