Provide a good definition and description of Porter\'s Generic Strategy that you

Question

Provide a good definition and description of Porter's Generic Strategy that your company is currently pursuing.

Describe the specific Marketing Strategy you are recommending to complement the Porter's strategy the company is pursuing.

Discuss the objectives for the strategy you are proposing   

Provide two to three specific (real world) examples of how this marketing strategy is used to enhance Porter's Strategy

Provide an example of how you would use this strategy with the company you are currently employed or for a company you chose in Discussion

This paper should be 5 – 8 pages in length (not including title or reference pages).

Avoid using 1st person style writing – especially since this is a scholarly paper. Instead or using I, substitute with this author or avoid using a specific reference. For instance, Starbucks coffee tastes great; instead of “I think Starbucks coffee is great

Explanation / Answer

Starbucks Coffee Company makes use of generic strategy. This is based Michael Porter’s model and it emphasizes the specialty of Coffee products. It uses a combination of effective intensive growth strategies and the approach is influences with the helps of growth and expansion strategies at Starbucks.
The intensive strategies for growth are effectively related to the generic strategy of the company. There must be alignment with the generic strategy for the Intensive growth strategy for maximizing the performance of the firm and its success. There is focus on penetrating markets with relation to the specialty products and this is offered to customers in various segments (Thompson)

The marketing strategy to be recommended along with the Porter's strategy should be sustainable. Starbucks has already established itself as a strong brand image popular for its coffee products. The marketing strategy should communicate the use of sustainable methods and strategy for the use of its products. The marketing and advertising strategy focused on showcasing the company as a sustainable one will help to make it stand out.

The objectives of the strategy are to differentiate the brand as a sustainable product. It is to enhance the already well established brand which is well known for its coffee products. The objective is to encourage people to buy the products for its sustainable use and advantage. The strategy is focused as a useful differentiation strategy. Quality, durability, function, sustainability, customer support and brand image will be served as important points.

Johnson and Johnson makes use of its human rights policy and use of its principles for supply chain. The marketing strategy also focuses on presenting the company as an effective company that has effective policies (Confino 2017)

General mills also makes use of sustainable agriculture policy and priorities its important commodities as source sustainability.

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