https://www.clickz.com/how-national-geographic-uses-visual-storytelling-to-stand
ID: 411518 • Letter: H
Question
https://www.clickz.com/how-national-geographic-uses-visual-storytelling-to-stand-out-in-social-media/106028/
https://trackmaven.com/blog/4-lessons-from-national-geographic-instagram-success/
https://www.entrepreneur.com/article/247788
example of a company that you feel has done a good job of understanding and responding to the changing needs of its customers. As a result, this company (or a specific product) has gained market share, has expanded, or is seeing a surge in sales
What happened? Please be descriptive here. You should explain the background to the company or product, and why you think it has been successful. You must support this with data e.g. an X% increase in sales, profits, etc. This thorough answer should be a minimum of 120 words, but there is no maximum.
Why you feel that the company's focus on "customer centrality" has resulted in their success?
Explanation / Answer
The company that I believe has done a good job of understanding changing needs of customers is Domino's. Domino’s researched the reason behind the failure of their pizza and implemented change.
Domino’s has witnessed two and half years of negative sales before they implemented change. Change is the only constant in this changing business environment. Customers taste and preferences keep on changing. With these changes in customers taste, Domino’s stocks were falling and their products were gaining criticism from customers.
It was in 2010 that Domino’s has implemented change. With new recipes of Pizza they launched the company witnessed a visible growth in their sales. In 2009 the sales were $3.03 billion. And after implementation of change the the sales of Domino’s picked up in the very first quarter of 2010. Its sales picked up by 9.9 % in stores based in U.S. and international stores witnessed a hike of 6.9 %. Its sales in 2010 were reported to be $6.7 billion.
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