Let the answers be brief and accurate in high school English standard not too mu
ID: 410681 • Letter: L
Question
Let the answers be brief and accurate in high school English standard not too much grammar or long discussion.
CONFIDENTIAL MAY 2017/SET AMKT4013 QUESTION3 What should shippers consider in choosing a transportation mode for a product? Discuss FOUR (4) transportation carrier options. a) 13 marks) Marketing channel is set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user. Discuss FOUR (4) functions these channels perform. b) (12 marks) (Total: 25 marks) QUESTION 4 UNIQLO is Asian top and the world's fourth-largest apparel retailer, followed by Zara, H& M and Gap. It operates 2, 449 stores in 14 countries, making it the latest global retailer from Japan Based on the above statement, describe retailing and explain FIVE (5) major types of (16 marks) Non-store retailing is the selling goods and services outside the confines of a retail (9 Marks) Total: 25 marks) a. retail operations b. facility. Describe how non-store retailing has grown in the past decade Scanned by CamScannerExplanation / Answer
a: Shipper should consider the factors like distance, cost involved in transportation, time taken for dlelivery, service level agreement they have from their clients, type of products ( based on weight, temperature senstive, hazardous etc.)
The various types of carrier options are Heavy weight carriers, express carriers ( which are mostly of parcel services), 3PL ( which manages both trasnportation and storage of products), 4PL ( which is mostly consulting in nature along with the service of product stroage and distribution).
b: Major four function of marketing channels are
Question 4
Five major types of retail operations are:
1: Departmental stores: Which is generally small in size and consider as easily accesible.
2; Speciality realtors: Only sell selected brand or selected category of products.
3: Super markets: Comparitively bigger in size and has lot of products in various departments
4: Internet e-tailor ( e-commerce): Technology enables selling of products.
b: Non store retailing like direct merchandizing through meeting customer directly and through e-commerce which is internet enables retailing process which sell their products. Both has its own reach in the current decade as technology has advanced a lot and e-commerce is now the current trend in the retail economy. People can buy products using their tabs, mobile phones, computers etc and payment can be done via online itself. The ability to chose wide variety of products of different categories made it more advantage than other conventional retail system. Due to non store operational cost the product can be given to customers at lesser rate and which is again another advantage of e-commerce platforms. Direct selling also has its own features where customers will get personalised service through direct agents of company.
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