Marketing Plan Outline For each clinical service: I. MANAGEMENT SUMMARY What is
ID: 410550 • Letter: M
Question
Marketing Plan Outline For each clinical service: I. MANAGEMENT SUMMARY What is our marketing plan for this service in brief? This is a 1-page summary of the basic factors involving the marketing of the service next year, along with the results expected from implementing the plan. It is intended as a brief guide for management. II. ECONOMIC PROJECTIONS What factors in the overall economy will affect the marketing of this service next year, and how? This section will comprise a summary of the specific economic factors that will affect the marketing of this service during the coming year. These might include employment, personal income, business expectations, inflationary (or deflationary) pressures, etc. III. THE MARKET-Qualitative Who or what kinds of organizations could conceivably be considered prospects for this service? Depending on the clinical program, these might include patients, referral physicians, third-party payers, employers, or other health care institutions in the value chain. This section will define the qualitative nature of our market. It will include demographic information, industrial profiles, and business profiles for all people or organizations that could be customers for this service IV. THE MARKET-Quantitative What is the potential market for this service? Can a quantitative estimate be conducted that provides a projection that leads to a financial analysis and the reimbursement of the costs of the investment?Explanation / Answer
Wheatland health services has been picked as the ideal clinical service for writing marketing plan. The physicians health care professionals and facilities will recommend the consumer base for the service. Medicare will be used to cover maximum of the patients and Kansas medicaid will be used or any other private insurance provider for a smaller portion.
The individuals who are injured in any accident or job will be used as the consumer base for the purpose of personal injury case effective management.
Market Segmentation
The audience will be Southeastern Kansas which is aging and they also have the option for staying in their homes and come back after hospitalization instead of going to the nursing home. The primary market segment are the old patients who need health services and care. They might also be in the need for community services.
It will include the people who have been through personal injury and there is requirement for case management services for the sake of assistance and medical, financial employment related assistance.
Target Market Segment Strategy
This includes agency specialization in home health care and it also includes the community social services. The market sergeant will be the focus wherein the services are needed primarily. There needs home-based services for this and it will decrease with the non requirement of office related space.
Service Business Analysis
Wheatland Health Services combines perfect home health care and social service agency effectively. There are regions of four country served and it includes individuals and families who have service referrals who are looking for professionals.
Trend analysis
The factor of professional reputation and trust is considered for the consumers along with reliability and quality. There is preference given to most home health care services. These are also reimbursed with the help of medicaid, Medicare and private services. The important factor in this case includes personal injury case management services and there is an opportunity for utilizing it on hourly basis
The focus and recommendation for the wheatland Health Services is to focus on four counties that are included within the southeastern Kansas. There will be specific programs used to tackle this and iit includes home health care and management of personal injury case.
It is important to focus on the actual target market within this that includes the stual client, and the physicians in the regional section, facilities of health care, attorneys and companies of insurance that will refer the particular services.
Competition
There are other smaller and bigger service providers. However the competitive edge for this service would be to focus on the three home health care agencies that serve in the southeastern Kansas.
The recommendation is to stand out as a more traditional home health care service with quality care.
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