picture of a mountain on a water bottle might be an example of any of the follow
ID: 410163 • Letter: P
Question
picture of a mountain on a water bottle might be an example of any of the following except which? 6. A Trademark Green-washing Classical Conditioning a. b. d. Promotional Labeling e. Way-Finding A live musical concert is least likely to use which of the following? Discriminatory Pricing Penetration Pricing All of the following are examples of distribution intensity except which? Undifferentiated Selective b. Tiered Pricing c. Psychological Pricing 8. a. b. ntensive d. Integrated e. Exclusive De-marketing may be used in any of the following circumstances except which? Protect a vulnerable segment Choose the most valuable customers to serve Fire less valuable customers To meet higher than expected demand To protect brand equity d. e. 10. Coupons are useful for all of the following except which? a. Instrumental Conditioning b. Classical Conditioning c. Market Penetration d. Maintain brand equity e. Reduce InventoryExplanation / Answer
6. The answer is option “d” – promotional labeling. This is because promotional labeling includes additional types of materials that are used to get to the consumers. Examples are brochures and booklets, mailed materials, refrigerator magnets etc.
7. The answer is option “d” – penetration pricing. This is because the organizers of the live musical concert are not facing the need to attract buyers for a new product or service and hence there is no need of offering an initial low price.
8. The answer is “a” – undifferentiated. The others are all different levels of distribution intensity. For example in an intensive distribution the aim is to achieve saturation coverage of the market by using all available outlets.
9. The answer is option “d” – to meet higher than expected demand. In fact de-marketing is used to lower demand when a firm’s supply is limited and is not able to cater to the high demand for the product.
10. The answer is option “b” – classical conditioning. This is because coupons will not arouse a particular feeling or response from customers.
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