Section 1: Strategic Case Analysis in which you perform an external environmenta

Question

Section 1: Strategic Case Analysis in which you perform an external environmental analysis, an internal analysis, an analysis of Ford Motor Company’s business and corporate strategies, and analysis of the company’s current performance. Prepare a paper that addresses Section 1. Your Section One paper should include the following: An overview of Ford Motor company focusing on only the most appropriate details from the last twenty years condensed from your prior research. An environmental analysis of Ford Motor company using the PESTEL and Five Forces Model tools. A discussion of major competitors in light of Ford Motor company’s competitive strategy. Consider preparing a strategic group map for your industry. Team discussions will be a helpful contribution to preparing this section.

Explanation / Answer

Answer:

Internal Environment Analysis:

Ford was manufacturing their products using their own mined iron ores and processed steel. Ford is well experienced in to the market. The main tangible strength for the company is that they have established their manufacturing unit globally, the management consists of well trained and qualified personnel, and Ford has one of the finest R&D departments with them.The next mportant positive about Ford is their brand power. The manufacturing capacity of the companyis high and technology used by the company is its main strengths. The engineering capabilities are strong which the core competence of the company is. Similarly, the company has strong portfolio and also has good dealership network and has effective supply chain management. This enables them to be more strong and competent in the market. Similarly company has strategic alliance with various distributors in various countries for manufacturing their products.Various internal and external environmental analyses enabled in understanding about the need of hour and how a strategy has to be formed and implemented by the company. Growing competition requires for centralized operating system which will be beneficial and will bring in more co-operation and understanding within the various operating segments of the company.

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