TOPIC 3: Customer Satisfaction Review the customer satisfaction scores in Table
ID: 406854 • Letter: T
Question
TOPIC 3: Customer Satisfaction
Review the customer satisfaction scores in Table 2.2 of the Week 2 readings. What do you think? Do you find these particularly low, and would you prefer to see them close to 100 percent? Why do you think they fluctuate? Can any company ever achieve 100 percent customer satisfaction? As a customer, what are some of the sources you use to assess customer satisfaction with a product or service you are considering? How dependable do you view that source? (Think of consumer sources like Consumer Reports, or customer-provided reviews, etc.)
identified one of your sources for customer satisfaction.
Explanation / Answer
there are many techniques and benchmarks to measuer customer satisfaction. but the only method is customer satisfaction, satisfaction is the only measure of the product or service performance to a customer. i mean people will purchase products with a pre- defined objectives and needs. if the product is fulfilled the specific required objective, then people feel ok or satisfied. if the product failed to meet the expectations, then the consumers feel dissatisfaction about the product and never turns towards the product in future.
satisfying customers 100% is not possible to any company or product. because people expect always more and new, so, we can not say that if one customer is satisfied with our product today, he is going to be use the same product forever. when his priorities and expectations changes, he also looks for a better product. if we are able to provide those kind of products, then we may lost the valueable consumer.
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