A new group of primary care physicians have decided to locate in a suburb of Was

Question

A new group of primary care physicians have decided to locate in a suburb of Washington, D.C. After conducting some primary market research on the area, the group's research firm has characterized the community as comprising Boomers, Gen-Xers, and a significant number of N-Gen white-collar workers, all employed by high-tech and consulting firms located in the outer belt that surrounds Washington, D.C. What are the implications of this market profile in terms of how:

(a)   How the office setting might be configured?

(b)   How office scheduling and hours should be constructed?

Explanation / Answer

Q 1)   How the office setting might be configured

A 1) The research has classified the community into various categories .The community consists of

Boomers : There are further classified into 2 groups.

Gen-Xers : This group is known as " Latchkey Kids " .These set of people are more than 21% of the population.They are product of families with highest rate of divorce rates.

N-Gens : These set of people are idealistic, positive and stress team play types.Teh crystallizing events in this period are internet and terrorisim.

Q 2) How office scheduling and hours should be constructed

A 2) Business Demographics consists of various components.

Office scheduling can be configured with other factors such as :

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