Do you agree with the items that are indicated in each category? Are there items

Question

Do you agree with the items that are indicated in each category? Are there items that you could add?

SELLING

1 Emphasis is on the product

2 Company Manufactures the product first

3 Management is sales volume oriented

4 Planning is short-run-oriented in terms of today’s products and markets

5 Stresses needs of seller

6 Views business as a good producing process

7 Emphasis on staying with existing technology and reducing costs

8 Different departments work as in a highly separate water tight compartments

9 Cost determines Price

Very much selling.

10 Selling views customer as a last link in business

MARKETING

1 Emphasis on consumer needs wants

2 Company first determines customer’s needs and wants and then decides out how to deliver a product to satisfy these wants

3 Management is profit oriented

4 Planning is long-run-oriented in today’s products and terms of new products, tomorrow’s markets and future growth

5 Stresses needs and wants of buyers

6 Views business as consumer producing process satisfying process

7 Emphasis on innovation on every existing technology and reducing every sphere, on providing better costs value to the customer by adopting a superior technology

8 All departments of the business integrated manner, the sole purpose being generation of consumer satisfaction

9. Consumer determine price, price determines cost

10. Marketing views the customer last link in business as the very purpose of the business

Reference:

http://www.marketing91.com/selling-and-marketing/

Explanation / Answer

Yes I do agree with these items under various categories as selling and Marketing

I also want to add some points like:

Selling

1.Selling starts after manufactur the product

2.Selling is the narrow concept of marketing

Marketing

1. Marketing start before manufacture the product.

2. Marketing is more research based and require more strategic planning.

3. A good Marketing involve Profit and loss analysis.

4. It focuses on long term.

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