1. (LO1) Which of the following is NOT an activity directly related to small bus

Question

1.                              (LO1) Which of the following is NOT an activity directly related to small business marketing? A) identifying a target market
B) producing a product
C) determining target market potential
D) delivering a bundle of satisfaction to a target market
                          2.                              (LO1) Market segmentation, marketing research, and sales forecasting are integral parts of what is commonly called A) a marketing mix.
B) a market analysis.
C) secondary data.
D) a buildup process.
                          3.                              (LO1) Which of the following is NOT a distinct type of marketing philosophy? A) production-oriented
B) sales-oriented
C) computer-oriented
D) consumer-oriented
                          4.                              (LO1) Which of the following is a reason small firms assume a consumer orientation? A) Demand exceeds supply.
B) Managers have strong production skills.
C) Managers are sales-oriented.
D) Managers are concerned about long-term survival.
                          5.                              (LO2) The description of potential customers in a target market is commonly called a: A) customer profile.
B) biography of customers.
C) buildup process.
D) breakdown process.
                          6.                              (LO2) Which of the following is NOT an area of strategy that the marketing plan should address? A) promotion
B) distribution
C) pricing
D) production
                          7.                              (LO2) Where the new business will be located and the marketing channels that will be used are included in the ________ section of the marketing plan. A) promotion
B) distribution
C) pricing
D) product
                          8.                              (LO2) Advertising themes and the training system used for the sales force are included in the ________ section of the marketing plan. A) promotion
B) distribution
C) pricing
D) product
                          9.                              (LO2) Costs and break-even analyses are included in the ________ section of the marketing plan. A) promotion
B) distribution
C) pricing
D) product
                          10.                              (LO2) Warranties and customers service are included in the ________ section of the marketing plan. A) promotion
B) distribution
C) pricing
D) product
                          11.                              (LO3) Which of the following is NOT a function of marketing research? A) producing data
B) gathering data
C) processing data
D) interpreting data
                          12.                              (LO3) Observational methods can be A) economical.
B) costly.
C) inaccurate.
D) biased.
                          13.                              (LO4) Segmenting a market by age, gender, or income uses ______ variables for market segmentation. A) demographic
B) psychographic
C) benefit
D) geographic
                          14.                              (LO4) A segmentation strategy that targets the mass market is called a(n): A) unsegmented strategy
B) multi-segment strategy
C) single-segment strategy
D) demographic strategy
                          15.                              (LO5) In direct forecasting, _____ is the forecasted variable. A) the surrogate variable
B) the independent variable
C) sales
D) a correlated variable
                          16.                              (LO1) Market analysis involves market segmentation, marketing research, and sales forecasting. A) True
B) False
                          17.                              (LO1) Product, pricing, promotion, and distribution activities combine to form a firm (LO1) Which of the following is NOT an activity directly related to small business marketing? A) identifying a target market
B) producing a product
C) determining target market potential
D) delivering a bundle of satisfaction to a target market
(LO1) Which of the following is NOT an activity directly related to small business marketing? (LO1) Which of the following is NOT an activity directly related to small business marketing? 2.                              (LO1) Market segmentation, marketing research, and sales forecasting are integral parts of what is commonly called A) a marketing mix.
B) a market analysis.
C) secondary data.
D) a buildup process.
                          2.                              (LO1) Market segmentation, marketing research, and sales forecasting are integral parts of what is commonly called A) a marketing mix.
B) a market analysis.
C) secondary data.
D) a buildup process.
(LO1) Market segmentation, marketing research, and sales forecasting are integral parts of what is commonly called (LO1) Market segmentation, marketing research, and sales forecasting are integral parts of what is commonly called 3.                              (LO1) Which of the following is NOT a distinct type of marketing philosophy? A) production-oriented
B) sales-oriented
C) computer-oriented
D) consumer-oriented
                          3.                              (LO1) Which of the following is NOT a distinct type of marketing philosophy? A) production-oriented
B) sales-oriented
C) computer-oriented
D) consumer-oriented
(LO1) Which of the following is NOT a distinct type of marketing philosophy? (LO1) Which of the following is NOT a distinct type of marketing philosophy? 4.                              (LO1) Which of the following is a reason small firms assume a consumer orientation? A) Demand exceeds supply.
B) Managers have strong production skills.
C) Managers are sales-oriented.
D) Managers are concerned about long-term survival.
                          4.                              (LO1) Which of the following is a reason small firms assume a consumer orientation? A) Demand exceeds supply.
B) Managers have strong production skills.
C) Managers are sales-oriented.
D) Managers are concerned about long-term survival.
(LO1) Which of the following is a reason small firms assume a consumer orientation? (LO1) Which of the following is a reason small firms assume a consumer orientation? 5.                              (LO2) The description of potential customers in a target market is commonly called a: A) customer profile.
B) biography of customers.
C) buildup process.
D) breakdown process.
                          5.                              (LO2) The description of potential customers in a target market is commonly called a: A) customer profile.
B) biography of customers.
C) buildup process.
D) breakdown process.
(LO2) The description of potential customers in a target market is commonly called a: (LO2) The description of potential customers in a target market is commonly called a: 6.                              (LO2) Which of the following is NOT an area of strategy that the marketing plan should address? A) promotion
B) distribution
C) pricing
D) production
                          6.                              (LO2) Which of the following is NOT an area of strategy that the marketing plan should address? A) promotion
B) distribution
C) pricing
D) production
(LO2) Which of the following is NOT an area of strategy that the marketing plan should address? (LO2) Which of the following is NOT an area of strategy that the marketing plan should address? 7.                              (LO2) Where the new business will be located and the marketing channels that will be used are included in the ________ section of the marketing plan. A) promotion
B) distribution
C) pricing
D) product
                          7.                              (LO2) Where the new business will be located and the marketing channels that will be used are included in the ________ section of the marketing plan. A) promotion
B) distribution
C) pricing
D) product
(LO2) Where the new business will be located and the marketing channels that will be used are included in the ________ section of the marketing plan. (LO2) Where the new business will be located and the marketing channels that will be used are included in the ________ section of the marketing plan. 8.                              (LO2) Advertising themes and the training system used for the sales force are included in the ________ section of the marketing plan. A) promotion
B) distribution
C) pricing
D) product
                          8.                              (LO2) Advertising themes and the training system used for the sales force are included in the ________ section of the marketing plan. A) promotion
B) distribution
C) pricing
D) product
(LO2) Advertising themes and the training system used for the sales force are included in the ________ section of the marketing plan. (LO2) Advertising themes and the training system used for the sales force are included in the ________ section of the marketing plan. 9.                              (LO2) Costs and break-even analyses are included in the ________ section of the marketing plan. A) promotion
B) distribution
C) pricing
D) product
                          9.                              (LO2) Costs and break-even analyses are included in the ________ section of the marketing plan. A) promotion
B) distribution
C) pricing
D) product
(LO2) Costs and break-even analyses are included in the ________ section of the marketing plan. (LO2) Costs and break-even analyses are included in the ________ section of the marketing plan. 10.                              (LO2) Warranties and customers service are included in the ________ section of the marketing plan. A) promotion
B) distribution
C) pricing
D) product
                          10.                              (LO2) Warranties and customers service are included in the ________ section of the marketing plan. A) promotion
B) distribution
C) pricing
D) product
(LO2) Warranties and customers service are included in the ________ section of the marketing plan. (LO2) Warranties and customers service are included in the ________ section of the marketing plan. 11.                              (LO3) Which of the following is NOT a function of marketing research? A) producing data
B) gathering data
C) processing data
D) interpreting data
                          11.                              (LO3) Which of the following is NOT a function of marketing research? A) producing data
B) gathering data
C) processing data
D) interpreting data
(LO3) Which of the following is NOT a function of marketing research? (LO3) Which of the following is NOT a function of marketing research? 12.                              (LO3) Observational methods can be A) economical.
B) costly.
C) inaccurate.
D) biased.
                          12.                              (LO3) Observational methods can be A) economical.
B) costly.
C) inaccurate.
D) biased.
(LO3) Observational methods can be (LO3) Observational methods can be 13.                              (LO4) Segmenting a market by age, gender, or income uses ______ variables for market segmentation. A) demographic
B) psychographic
C) benefit
D) geographic
                          13.                              (LO4) Segmenting a market by age, gender, or income uses ______ variables for market segmentation. A) demographic
B) psychographic
C) benefit
D) geographic
(LO4) Segmenting a market by age, gender, or income uses ______ variables for market segmentation. (LO4) Segmenting a market by age, gender, or income uses ______ variables for market segmentation. 14.                              (LO4) A segmentation strategy that targets the mass market is called a(n): A) unsegmented strategy
B) multi-segment strategy
C) single-segment strategy
D) demographic strategy
                          14.                              (LO4) A segmentation strategy that targets the mass market is called a(n): A) unsegmented strategy
B) multi-segment strategy
C) single-segment strategy
D) demographic strategy
(LO4) A segmentation strategy that targets the mass market is called a(n): (LO4) A segmentation strategy that targets the mass market is called a(n): 15.                              (LO5) In direct forecasting, _____ is the forecasted variable. A) the surrogate variable
B) the independent variable
C) sales
D) a correlated variable
                          15.                              (LO5) In direct forecasting, _____ is the forecasted variable. A) the surrogate variable
B) the independent variable
C) sales
D) a correlated variable
(LO5) In direct forecasting, _____ is the forecasted variable. (LO5) In direct forecasting, _____ is the forecasted variable. 16.                              (LO1) Market analysis involves market segmentation, marketing research, and sales forecasting. A) True
B) False
                          16.                              (LO1) Market analysis involves market segmentation, marketing research, and sales forecasting. A) True
B) False
(LO1) Market analysis involves market segmentation, marketing research, and sales forecasting. (LO1) Market analysis involves market segmentation, marketing research, and sales forecasting. 17.                              (LO1) Product, pricing, promotion, and distribution activities combine to form a firm 17.                              (LO1) Product, pricing, promotion, and distribution activities combine to form a firm (LO1) Product, pricing, promotion, and distribution activities combine to form a firm (LO1) Product, pricing, promotion, and distribution activities combine to form a firm

Explanation / Answer

1.d

2.c

3.c

4.b

5.a

6.d

7.d

8.a

9.c

10.b

11.b

12.a

13.d

14.d

15.c

16.false

17.false

18.true

19.true

20.false

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