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Which of the following best describes the role of social responsibility in marke

ID: 404898 • Letter: W

Question

Which of the following best describes the role of social responsibility in marketing?

Improving environment and products

Obligation to improve positive effects and reduce negative effects on society

Obligation to improve positive effects on society

Standards that guide marketing decisions and actions


Painting and consulting are considered industrial goods because ______________.

they facilitate developing and managing the finished product

they are specialty goods

they are considered

Which of the following best describes the role of social responsibility in marketing? Painting and consulting are considered industrial goods because ______________. A ___________ is when a parent brand is used on a new product targeting a new market segment within a category currently served by the parent. Characteristics a buyer can evaluate before purchase are called _______________. Marketers plan their market offerings at five levels. What is the correct order of the levels, going from most fundamental to the level with the most benefits? Scotty is in the process of opening Suburban Legends SK8S to sell boards, wheels, trucks, clothing, videos, and skateboarding related collectibles. The first thing Scotty should do when setting the store's prices is to ____________. Mr. Tse and his family took a vacation to Washington, D.C. While there, they bought souvenirs, t-shirts, and hats to take home to family and friends who didn't have the opportunity to go. The experience of the Tse family is an example of which offering? Mazda's Miata convertible originally drew the most interest from women between the ages of 35 and 55. In order to interest more potential customers in the roadster, Mazda beefed up the model with heavier shocks and a faster engine, and then emphasized performance in its advertising. This is an example of creating a new product by ____________. Toyota, the maker of the Scion brand, is using what kind of brand strategy with Scion products?

Explanation / Answer

Which of the following best describes the role of social responsibility in marketing?

Obligation to improve positive effects and reduce negative effects on society


Painting and consulting are considered industrial goods because ______________.

they facilitate developing and managing the finished product


A ___________ is when a parent brand is used on a new product targeting a new market segment within a category currently served by the parent.

line extension


Characteristics a buyer can evaluate before purchase are called _______________.

search qualities


Marketers plan their market offerings at five levels. What is the correct order of the levels, going from most fundamental to the level with the most benefits?

Core-basic-expected-augmented-potential


Scotty is in the process of opening Suburban Legends SK8S to sell boards, wheels, trucks, clothing, videos, and skateboarding related collectibles. The first thing Scotty should do when setting the store

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