Which of the following best describes integrated marketing communication (IMC)?

Question

Which of the following best describes integrated marketing communication (IMC)?

Organizations present an effective communication plan.

Organizations present a plan that focuses on the customer.

Organizations present an effective advertising message.

Hospitals are engaged in intense competition to fill maternity beds. What type of advertising would hospitals most likely use to advertise their new amenities like hot tubs in every room, filet mignon or lobster on the menu, and afternoon teas for the new mothers and their families?

persuasive

informative

reminder

descriptive

_____________ is the key ingredient in marketing campaigns and consists of a diverse collection of short-term incentive tools designed to influence trial, purchase, and interests of consumers and wholesalers.

Advertising

Sales promotion

Personal selling

Public relations

A __________ pricing objective is suitable for a company that has overcapacity, intense competition, and changing customer needs.

maximum current revenue

survival

maximum current profit

maximum sales growth

Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

segmentation

integration

management

internally

Which of the following best describes integrated marketing communication (IMC)? Hospitals are engaged in intense competition to fill maternity beds. What type of advertising would hospitals most likely use to advertise their new amenities like hot tubs in every room, filet mignon or lobster on the menu, and afternoon teas for the new mothers and their families? _____________ is the key ingredient in marketing campaigns and consists of a diverse collection of short-term incentive tools designed to influence trial, purchase, and interests of consumers and wholesalers. A __________ pricing objective is suitable for a company that has overcapacity, intense competition, and changing customer needs. Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

Explanation / Answer

Organizations present a plan that focuses on the customer.

informative

Public relations

maximumsales growth

management

Related Questions

Navigate

• Browse (All)
• Browse W
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.