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Sales of vegetable dehydrators at Bud Banis Sales of vegetable dehydrators at Bu

ID: 404381 • Letter: S

Question

Sales of vegetable dehydrators at Bud Banis

Sales of vegetable dehydrators at Bud Banis' discount department store in St. Louis over the past year are shown below. Management prepared a forecast using a combination of exponential smoothing and its collective judgment for the upcoming four months (March, April, May, and June of 2010). Compute MAPE for management's technique Do management's results outperform (ex have smaller MAPE than) a naive forecast? Which forecast do you recommend, based on lower forecast error?

Explanation / Answer

Solution:
a)
Actual

Forecast

Actual

|Actual

|(Actual

Forecast

Forecast|

Forecast)/Actual|

Nave

|Actual
Forecast|

July

100

August

93

100

7

September

96

93

3

October

110

96

14

November

124

110

14

December

119

124

5

January

92

119

27

February

83

92

9

March

101

120

19

19

0.188

83

18

April

96

114

18

18

0.1875

101

5

May

89

110

19

19

0.213

96

7

June

108

108

0

0

0

89

19

56

0.5885

128

MAD=|Actual Forecast|/n
=56/4
=14
MAPE=1/n|(Actual Forecast)/Actual|
=*0.5885
=0.147
=14.7%
b)MAD(nave)=|Actual Forecast|/n
=128/11
=11.64
b)The management did not out performas MAD and MAPE is greater thanna veforecast.



c)I would recommend MAD(nave) as its lowest error.

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