develop an 8 to 10 page marketing plan for a sports enterprise (e.g. mprofession
ID: 403574 • Letter: D
Question
develop an 8 to 10 page marketing plan for a sports enterprise (e.g. mprofessional, school or community program). you will take the position of the manager and develop a plan that you would implement through your employees and/or contractors. You will make sure the plan is feasible when assessing it from a senior management prospective.
*** Focus of the marketing plan*****
1. generate a sports marketing mix for your organization to address the promotion mix of advertising, public relation, sales promotion and pricing
2. Justify market selection decisions including the sociological and psychological factors as influences including targeting and positioning of the product
3. construct and overview of internal and external contingencies describing tow internal and three external contingencies and how they impact the sports marketing plan
4. generate a plan for the marketing process. within that plan include a control phase and an implementaion strategy. Any unique issues should also be addressed in this section, including the impact on facilities and any specific department or segments of the organization impacted by the plan.
Explanation / Answer
Is the process of communicating with customers. For marketing purposes, communication of products and services contributes to the persuasion process to encourage consumers to avail themselves of whatever is on offer. The key processes involved in promotion, include:
Needs to be relevant to the product/service and the market. For example, BIC the manufacturer of razors, pens and lighters seeks to provide the world's markets with products at affordable prices. A firm's pricing decision is often aimed at attracting a particular market segment. For example, if it wants to sell at the top end of the market it will charge a high price, at the bottom a low price, and so on
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