Like other large airlines, Global Airlines has a points-based incentive program.

Question

Like other large airlines, Global Airlines has a points-based incentive program. Customers who who join Global's FreeMiles program earn points by purchasing tickets from Global or by using their member number when purchasing goods and services from the Global's business partners (hotels, rental-car companies, florists, and even movie-rental companies). The points can then be put toward the purchase of tickets for future flights.

You work in the office that runs this program. Lately, some of Global's business partners have been grumbling that they are not getting enough business through this program. These are companies with big name recognition, and they feel they should be getting more for letting Global use their names to attract frequent flyers.

So your boss directs you to design an email for the FreeMiles members announcing a special promotion that will generate more business for your partners. You will be offering your readers an opportunity to earn up to 25,000 bonus miles if they register for the promotion. Once they have registered, the number of purchases they make from your non-airline partners in a designated two-month period will determine how many bonus miles they will get. They will earn 1,000 extra miles per separate purchase, up to 25,000 miles. (Readers will find what "separate purchase" means when they go to the registration website.)

Carefully consider the persuasive, logistical, and visual elements to include and then write a message.

Explanation / Answer

Dear FreeMiles Member

The movies you are eatching can get you that ticket for your next Hawaii trip! Or the cab that you take to your office everyday can send your kid on a trip with his friends! Book a hotel and buy flowers for your lovely spouse, and we'll send you on that amazing vacation to Venice!

Interested aren't you?

Here is a super attractive deal, where you do what you do everyday normally, and yet get treated by us specially.

You can now earn up to 25,000 bonus miles after you register for our promotion. Then its simple and easy, watch movies, buy flowers, rent a cab, book a hotel from these really great service providers (click here for a list) and earn bonus miles which you can redeem for tickets with your favorite airlines. You'll earn 1,000 extra miles for every separate purchase, up to 25,000 miles. For any clarifications, our website and call lines will help you.

So, have a great time doing ordinary yet getting extra-ordinary!

Regards

Your favorite Airline

Related Questions

Navigate

• Browse (All)
• Browse L
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.