THE FUTURE OF GAP, INC. CASE ABSTRACT Founded in 1969 by Donald Fisher, Gap, Inc

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THE FUTURE OF GAP, INC. CASE ABSTRACT Founded in 1969 by Donald Fisher, Gap, Inc. was a leading specialty retailer operating primarily in North America offering clothing, accessories, and personal care products under the Gap, Banana Republic, and Old Navy brands. Paul Pressler, who replaced Mickey Drexler as the CEO of Gap, Inc. in 2002, introduced a turnaround strategy. Whereas, Drexler had been known as a merchandising genius, Pressler was known as a numbers man. Pressler emphasized cutting costs and redefining each brand

Explanation / Answer

The CEO turnaround strategy was worst he shouldnt have change what was in pla e

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