In this writing assignment, you will create a brochure advertising your services
ID: 400720 • Letter: I
Question
In this writing assignment, you will create a brochure advertising your services as a data repository. Research commercial data repositories. Be sure to understand this business model, including the services, benefits, and marketing of services. Use a publisher program to create a one-page, two-fold brochure. If you are using a word processing program, you may create a one-page, two column document to create your brochure. Address the following in your brochure: ? You are advertising your services as a commercial data repository to existing businesses. ? Include your services, customer benefits, and reasons to do business with you. ? Provide at least three reasons why the customer should be collecting data. ? Include at least one graphic or picture of your choosing.Explanation / Answer
dear Copywriter: When I started my freelance copywriting career in 1982, I knew almost nothing about direct marketing (I worked in industrial marketing, and we didn't use DM techniques). So naturally, I didn't sell myself as a DM writer -- and consequently did not get hired for juicy assignments like writing DM packages ... sales letters ... or magalogs. Also, back then nobody was using the Internet to sell stuff, so I didn't write web sites or e-mails, either. It gets worse.... My clients had ad agencies that wrote their advertisements and commercials. Most companies also employed PR firms that wrote their press releases -- and ghosted articles and speeches for them. So on the surface, it looked like opportunities to make money freelancing were few and far between. And yes, despite all this, I became rather busy, rather quickly. In my first 11 months of freelancing, I earned 44% more money than the annual salary I'd been paid in my last job. To make all this money, I spent most of my time writing what back then we called sales collateral ... something I absolutely loved doing then and still do to this day. "Collateral" is basically any printed publication used to sell - or help sell - a product or service. Within a couple of years after I started freelancing, I was making a six-figure annual income writing mostly sales collateral. I wrote sales brochures ... catalogs ... data sheets ... booklets ... product manuals ... annual reports ... corporate brochures - you name it. I enjoyed the work. Got plenty of it. And made (and this was 25 years ago) $2,000 ... $3,500 ... even $4,500 or more on virtually every project. Today the opportunity for you to make this kind of money writing sales brochures may be even better ... and there's still almost no competition. I can show you how to get started and succeed as a brochure-writing copy specialist -- today. If you will let me....
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