What (contents) do I have to include in my assignment, do I have to construct a
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What (contents) do I have to include in my assignment, do I have to construct a story line by using anime and manga characters? If I do, how should I construct? Purpose: To apply concepts, tools and theories from the course to a practical situation TaskL. Essay (15%) The 2020 Olympics will take place in Tokyo, Japan from July 24 to August 9. According to Yoshiro Mori (the organizing committee of the Olympic Game), the opening and closing ceremonies will come as a surprise to all manga and anime fans, by displaying the pop culture of Japanese with Doraemon, Hello Kitty. Astro Boy and Dragon Balls "Remember? At the 2016 Summer Olympics in Rio, our Prime Minister Shinzo Abe made headlines for jumping out of a pipe in a Super Mario cosplay", said Mori. Being one of the main sponsors, Coke wishes to make use of the anime and manga characters (as shown in the following picture) to "Japanize" its image with a storyline and embed it into Japanese culture 6 months before the Olympics games. Suggest any SIX (6) sales promotional tools (other than free gifts) to enhance its image and sales over Pepsi in the world's markets. State the terms and conditions for each of the tools, with examples. * TOKYO 2020 OFFICIAL ONLINESHOP 2020 !! (30 marks)Explanation / Answer
Six sales promotional tools by Coke in Japan:
coke can design the promotional videos of Coca- cola and can make create buzz in market , that users who like and share this video will get a link and if in this link at the end of the advertisement video, cartoon character will show up then user will win 2 bottles of Coke (each of 1 lit.) . It will lead to promote coke's drinks on social media as people will share its advertisement to win the coke bottles.In this, most of the people will not see cartoon character and will lose because only 800 users will win these free bottles. so, coke can create many videos for the people who will participate in this lottery program. so that , even if they don't win, they can enjoy it. With this tool, many users will draw other people on social media in this lottery system.
As we know these cartoon characters are very famous in Japan so, coke can theses characters such as can use man dress up like Anime and manga in coke booths during olympic games and clicking pictures with these characters. This type of promotion will attract the number of customers in booth who all are the fans of these cartoon characters.This way coke can promote the sales of their drinks.
On coke app they can design new games using different cartoon characters and users can collect purchase points if they win.By using these purchase points each time they will get a bar code.So, users can buy Coca-Cola drink from a vending machine by using this bar code.
Customer can exchange these empty bottles with a new one (be any quantity). The old bottle's price will be deducted from the price of the new bottle(if bigger) while exchanging the old one.
As we know people in Japan are very fond of tea. they are having a habit of taking green tea after light Japanese food and habit of taking oolong tea after little bit oily food like Chinese food. They drink different kinds of tea as per situation such as black, blend and FOSHU tea. As we know coke has its products in all these categories.So, based on their habits and culture coke can provide Green tea and oolong tea bottle with slim and trim Anieme character on the labels.
In this coke can use different coupons with no.of bottles of coke (like on Purchase of six bottles) using different cartoon characters like hello kitty,Astro boy and dragon balls, Doraemon with the conditions such as
1) If user will collect 20 coupons with Doraemon will get discount of 50% on next purchase.
2)If user will collect 20 coupons with Hello kitty will get discount of 30% on next purchase.
3)If user will collect 20 coupons with Artro boy will get discount of 80% on next purchase.
This way coke can offer price reduction or saving to the customers. The coupons can be mailed to the customers on purchase.
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