Logistics strategies 33 UDY Talleres Auto Talleres Auto CTA) is an SME based in

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Logistics strategies 33 UDY Talleres Auto Talleres Auto CTA) is an SME based in Barcelona. TA attends to broken-down vehicles, providing a roadside repair and recovery service. Two of the parts that TA frequently uses are starters and alternators, which are obtained from a local distributor. In turn, the local distributor orders parts from a prime distributor. Starters and alternators are obtained from a remanufacturer, who replaces the windings and tests the products using parts bought from chain is shown in Figure 1.11. a component supplier. A diagram of this part of the supply Prime: ComponentRemanufacturerdistributor supplier distributorTA: installer - Talleres Auto is the installer . TA buys starters and alternators from a local distributor . The local distributor buys from a prime distributor . The prime distributor buys from the remanufacturer . The remanufacturer buys components from a component supplier Figure 1.11 The Talleres Auto supply chain Most of TA's customers make 'distress purchases - their car has broken down and they want it to be fixed quickly. So TA needs a fast replacement service from the local distributor. Whilst both the distributors recognise the need for fast replacements, the performance savings. Thus the component supplier thinks that the name of the game is low cost. (Source: Christine Harland) of the purchasing department at the remanufacturer is measured on cost Questions 1 What are the order winners and order qualifiers at TA? 2 What are the order winners and order qualifiers at the component supplier? 3 What impact on customer service is this lack of alignment likely to cause?

Explanation / Answer

Order qualifier is defined as the product or service that atleast needed to be considered by customer i.e the basic need or service.

Order winner is defined as the product or service that wins the customer.

1. Order qualifier at TA is basic components like starters and alternators to be delivered to TAat what ever the time of delivery may be. But the order winners is the fastest replacement service of the components.

2. component supplier the order qualifiers are the low cost and high order competent orders while order winners are high cost and high quantity order from the remanufacturet

3. As there is involvement of 5 players till it reaches the final customer the level and service of interaction between them plays a vital role the customer map. Any lack of coordination will ultimately leads to poor customer service in terms of delayed replacement service, faulty replacement service and high cost replacement services

I replied in a crisp manner. Do comment if you needed any additional clarification

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