1)Before the Enron scandal of 2001 caused its failure, Arthur Andersen, one of t
ID: 399781 • Letter: 1
Question
1)Before the Enron scandal of 2001 caused its failure, Arthur Andersen, one of the “big five” U.S. accounting firms, had the same pair of massive wooden doors custom-made for each of its offices all over the world. This ______ signified to clients that whenever they walked into an Arthur Andersen office, regardless of where it was, the information they shared behind those doors would be kept confidential, and it emphasized the importance of confidentiality for employees as well.
a.hero
b.symbol
c.slogan
d.story
2)Match the following examples to the element of culture that they represent.
Every year, the entire company gathers to watch employees with 25 years of service get a gold watch, showing that the company values loyalty and length of service.
a.hero
b.symbol
c.ceremony
d.story
At Virginia Tech, students and professors remember the courage of professor Liviu Librescu, who died protecting his students from a gunman in 2007.
a.hero
b.symbol
c.slogan
d.ceremony
In your company, people talk about making deliveries, even when the weather was so bad that the post office didn’t deliver mail, as a way of emphasizing the value of customer service.
a.hero
b.symbol
c.slogan
d.ceremony
ExampleEvery year, the entire company gathers to watch employees with 25 years of service get a gold watch, showing that the company values loyalty and length of service.
a.hero
b.symbol
c.ceremony
d.story
At Virginia Tech, students and professors remember the courage of professor Liviu Librescu, who died protecting his students from a gunman in 2007.
a.hero
b.symbol
c.slogan
d.ceremony
In your company, people talk about making deliveries, even when the weather was so bad that the post office didn’t deliver mail, as a way of emphasizing the value of customer service.
a.hero
b.symbol
c.slogan
d.ceremony
Explanation / Answer
1. B. Symbol
Those doors at Arthur Anderson's company offices all over the word are an object that conveys a business value to other. It is symbolic to what that company offers : confidentiality.
2. C. Ceremony
Employees who have worked for 25 years get a gold watch which is a planned activity performed at a fixed time to celebrate the employees (audience).
3. Hero
A hero is an image that people feel proud to follow. Liviu Librescu gave up his life to protect others which reminisce of strong culture and is a deed which makes him a hero.
4. STORY
A STORY is a fact based event fhat companies try to attach to their brand image. It is shared among organization's employees to educate them about the direction of the company.
People in that company talk about delivery even in the worst conditions which is a fact based true story.
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