2.1 Discuss in detail how an organisation such as Coca-Cola could use the holist
ID: 399774 • Letter: 2
Question
2.1 Discuss in detail how an organisation such as Coca-Cola could use the holistic marketing framework to grow their market share and increase customer satisfaction.
The holistic marketing framework consists of the below :
1: value exploration -identifying new value opportunities which requires a relationship and understanding betweeen customers cognitive space company competences and collaborator resources space.
2: value creation: create more promising value offerings involves identifying ew customer benefits from customers view wnd utilize core competencies
3: value delivery: deliver the new value offering more effeciently which irequires an investment in infrastructure and capabilities.
Explanation / Answer
Coca-Cola has been following strong marketing strategy for influencing the customers over the international market by using different approaches for improvement of the communication as well as promotional strategies.
Holistic marketing Framework can be applied on Coca-Cola for assessment of their growth of total market share as well as improving the customer satisfaction.
Holistic marketing Framework for Coca-Cola is as follows
Value exploration
Coca Cola has been very successful in maintaining a strong brand identity across the globe by implementation of their plans to create effective products which could be directly related to the benefit of the customers. Implementation of the products such as Coke zero and diet Coke has definitely provided an example of Coca-Cola learning to change according to the required market situations. This type of changes in IT operational structure provides it a Great Value as a brand and improve its availability of operations in National as well as International markets by influencing the customers in a very positive way.
Value creation
Strong brand value has always been an identity of Coca-Cola. By consistently increasing size of the organisation across different part of the Globes and being one of the most active companies in sustainable development of resources for many of the underdeveloped countries as well as provision of quality products to the customers has maintained their brand identity. This type of quality service provision approach has provided strong value to the organisation in most of the marketing environment. Diverse product range and availability of the products in most part of the globe makes them one of the most valuable brands operating in a positive manner by benefiting the societies as well as implementing capabilities of positive business marketing.
Value delivery
Coca Cola products has always been looked as the most value for money products. Offering quality directly compensate the price in which the product is offered. Coca-Cola has an extremely large infrastructure of operation which enables it to maintain the cost low as compared to their competitors and to provide the products in a very diverse range without exceeding the overall pricing of their products. This type of value delivery enables Coca-Cola to maintain advantage as well as to provide better range of products to the customers improving their brand image and maintaining strong value delivery.
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