The best definition of repositioning as it pertains to brand is ________________

Question

The best definition of repositioning as it pertains to brand is _________________________.

a)

that it occurs when customers do not look at a product the way you expect them to.

b)

that it is a selective error.

c)

that it occurs when a marketer wants to change consumers' perception of a brand.

d)

that it is an institutional brand.

e)

that it reflects pioneering.

a)

that it occurs when customers do not look at a product the way you expect them to.

b)

that it is a selective error.

c)

that it occurs when a marketer wants to change consumers' perception of a brand.

d)

that it is an institutional brand.

e)

that it reflects pioneering.

Explanation / Answer

Correct answer is c) that occurs when a marketer wants to change consumer's perception of a brand

Reposition in respect of brand means a firm want to reposition (change) the perception of the brand in the market, the value, quality and usefulness of the brand in the view of customers.

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