Fashion retailers personalize their Display Ad campaigns and onsite experience b

Question

Fashion retailers personalize their Display Ad campaigns and onsite experience basedon a visitor's local weather conditions, i.e. highlight or promote ski and ice sports items for visitors near ski resorts in very cold climates, and swimwear for visitors in tropical areas with warm weather. The same online retailer will make sure to notify visitors that items can be purchased and shipped directly to a visitor’s location, specified dynamically. This is a perfect example of

None of the above

______ appreciate social interactions with your company. They don’t shy away from branded social interactions, but neither do they seek them out.

Explanation / Answer

The correct answer is "Geotargeting".

Geo targeting is nothing but the practice where the online visitors are targeted with local or location-based content as per visitor's geographic location.

Related Questions

Navigate

• Browse (All)
• Browse F
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.