You have been approached by the editor of Gentlemen’s Magazine to carry out a re

Question

You have been approached by the editor of Gentlemen’s Magazine to carry out a research study. The magazine has been unsuccessful in attracting shoe manufacturers as advertisers. When the sales reps tried to secure advertising from shoe manufacturers, they were told men’s clothing stores are a small and dying segment of their business. Since Gentlemen’s Magazine goes chiey to men’s clothing stores, the manufacturers reasoned that it was, therefore, not a good vehicle for their advertising. The editor believes that a survey (via mail questionnaire) of men’s clothing stores in the United States will probably show that these stores are important outlets for men’s shoes and are not declining in importance as shoe outlets. He asks you to develop a proposal for the study and submit it to him. In atleast 450 words, develop the management–research question hierarchy that will help you to develop a specic proposal.

Explanation / Answer

Answer:

Research project: Organize a survey for capturing people voice on outlet for men’s shoes.

Project Background: The editor of Gentlemen’s Magazine wants to carry out a research study for his magazine for men’s outlet because the magazine has been unsuccessful in attracting shoe manufacturers as advertisers. When the sales reps tried to secure advertising from shoe manufacturers, they were told men’s clothing stores are a small and dying segment of their business. Since Gentlemen’s Magazine goes mainly to men’s clothing stores, the manufacturers reasoned that it was, therefore, not a good option for them. The editor believes that a survey (via mail questionnaire) of men’s clothing stores in the United States will probably show that these stores are important outlets for men’s shoes and are not declining in

Importance as shoe outlets. Hence the editor of the magazine wants as to prepare the proposal for the research study and develop questionnaire for the research so that the research can be organize.

Questionnaire: Following are the questionnaires for the research study are as below

How the people in US see as the outlet for men’s shoes?

What is expectation of people for the advertisement of men’s shoes in the market?

What useful information people get from the advertisement from the outlet for men’s shoes?

How useful is the outlet for men’s shoes for the people in the market?

Do the advertisement makes any impact on the people for the key information of the outlet for men’s shoes?

How the people in the market are influenced by the advertisement for outlet for men’s shoes?

How the Gentlemen’s magazine being valued in the market for advertisement?

How influential impact the Gentlemen’s magazine has in the market over the target people?

How the buying decision of the people influenced for the men’s shoes?

Does the market need high advertisement for the outlet for men’s shoes?

What are the previous issues being felt by people in the advertisement of outlet for men’s shoes?

What were the key problems faced for the outlet for men’s shoes?

How the people in the market are making their decision for the buying of men’s shoes?

How the people in the market use the available information from the advertisements for making their buying decision?

Does the advertisement really help the people for making right decision for their buying decision for men’s shoes?

All these questions will be helpful in carrying out the research in the maret and will be able to capture the voices form the key people in the maret, so that the Gentlemen’s magazine will be able to judge the requirements for the advertisement for the outlet of men’s shoes. With the help of the result form the survey. The gentlemen’s magazine will be able to convince the advertisers that the outlet for men’s shoes is useful for their business and it will help them to accelerate their business with the help of this marketing approach.

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