1. Explain nodes, ties, multiplicity and tie strength. How do these relate to so
ID: 399123 • Letter: 1
Question
1. Explain nodes, ties, multiplicity and tie strength. How do these relate to social media? 2. Having a large number of page likes, friends or followers on social media channels automatically means you have more interaction with your social network. Explain why this is true or untrue, according to the textbook. 3. Why are social interactions and connectivity important to marketers? 4. How can marketers leverage social connectivity as a marketing tactic? Explain your answer and provide one visual example 5. In your own words explain Hubs vs Pumps. Use concepts from the textbook to support your answers 6. How does the initial transmitter's activity vs connectivity impact the retransmission of content or communication? 7. Explain Impact on Participants referenced in the textbook. 8. Why are barriers to activation important to strategic social media marketing plans?Explanation / Answer
Answering fist 3 question here.
Nodes: There are several ways of representing a social network. Once such concept is graph theory where the network is represented as a graph i.e., set of vertices or nodes. Each node represents an actor or object and lines connecting the node indicate the relation between them
Ties: Ties refer to the connection between two actor/objects in a social network.
Multiplicity: Social multiplicity is the ability to communicate with a large number of people, whether or not they know that you are communicating with others. First real of thumb, you are talking to one person, seriously, one person at a time is reading your posts in most cases. You’re not talking to a room full of people gathered around a computer screen reading your prose, it is one person reading your posts.
This ability is incredible when it comes to social media marketing, because it allows you to develop and maintain friendships with an unlimited amount of people in your target market. If you know what you’re doing, you can easily build rapport with a numerous people all at once.
Tie Strength: Interpersonal social networks are composed of strong (close friends) and weak (acquaintances). Strong and weak Play different roles for community
2) Users who like the page may never engage with the content as liking a page I very easy but engaging is hard. Similarly adding a person as friend to your network is easy as it hardly takes time and effort. When Eat24 deleted their FB page with more than 70K followers, they have seen an increase in business by more than 75%. This is because they are engage by being on news and also saved money from FB spending.
The power of FB is no longer in its spread but in its platform which helps in engaging meaningful content.
3) The benefits of social interaction for a marketer are:
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.