OCA 1 (Individual): 1-2 pages, double-spaced, 12-point Font, Times New Roman, 1”
ID: 399010 • Letter: O
Question
OCA 1 (Individual): 1-2 pages, double-spaced, 12-point Font, Times New Roman, 1” Margin
a. Pick a firm that you are interested in solving a marketing research problem. This company is
based on the guidelines for the Term Project. Or a firm in the sector (e.g., ridesharing,
electric car) that you have been assigned. It will be explained in detail in the class.
b. Provide a thorough description of the industry and the firm.
c. Perform a SWOT analysis of the firm and industry. Think critically about all the possibilities.
This should be a very in-depth SWOT analysis. Look at the problems through the lens of the
group that you belong.
d. Based on this information, identify a marketing opportunity/problem and state it in 2-3
sentences. Research the problem using secondary resources and provide references for your
claims.
The firm is the FDA or also known as the food and drug administration which is a regulator
Explanation / Answer
a) Firm is FDA, The Food and Drug Administrator.
b) The Food and Drug Administration (FDA or USFDA) is a federal agency of the United States Department of Health and Human Services, one of the United States federal executive departments. The FDA is responsible for protecting and promoting public health through the control and supervision of food safety, tobacco products, dietary supplements, prescription and over-the-counterpharmaceutical drugs (medications), vaccines, biopharmaceuticals, blood transfusions, medical devices, electromagnetic radiationemitting devices (ERED), cosmetics, animal foods & feed and veterinary products.
c) SWOT Analysis
STRENGTH
WEAKNESS
OPPORTUNITIES
THREATS
d) New emerging opportunities may be new emerging technologies which can help increase productivity but the problem is how to implement one.
STRENGTH
- Companies it regulates seeks offers and opinions
- Funded by Federal Government
- Innovative Culture
- Brand Name
- Customer Loyalty
- Strong R&D
- Revenue Growth
- Diversified Operations
- Global Presence
WEAKNESS
- Operates more on response and less on prevention
- Weak Supply chain
- Lack of scale
- Weak Management
- Warning Letter
- Product recalls
OPPORTUNITIES
- Online Markets
- New Markets
- Demographic Trends
- Resistant to Economic cycles
- New Technology
- Opening up new manufacturing facilities
THREATS
- Litigation Risk
- International Competition
- Government Intervention
- Changes in Exchange rates
- Increases in tarrifs
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.