can you please answer question 1,3 and 7?Thanks esIa New Products ew products co

Question

can you please answer question 1,3 and 7?Thanks

esIa New Products ew products come from customers s for , employees, and of competitors' products. New ideas are first exam Questions 1. Briefly describe the cookie production process 2. What are two ways that the company has increased produc ine whether the cookies can be made with existing f so, a sample run is made to determine the cost and eents. If the results are satisfactory, marketing test ined to determine tivity? Why did increasing the length of the ovens result in a uireme ee if there is a demand for the product. faster output rate? 3. Do you think that the company is making the right decision by are potential Improvements here are not automating the packing of cookies? Explain your reason- ing. What obligation does a company have to its employees a number of areas of potential improvement at the are ne possibility would be to automate packing the cook in a situation such as this? What obligation does it have to the community? Is the size of the town a factor? Would it make a n boxes. Although labor costs are not high, automating the difference if the company was located in a large city? Is the ess might save some money and increase efficiency. So far ners have resisted making this change because they feel 4. What factors cause the company to carry minimal amounts size of the company a factor? What if it were a much larger company? anobigation to the community to employ the 30 women who now o thte boxing manually. Another possible improvement would be to use suppliers who are located closer to the plant. That would reduce delivery lead times and transportation costs, but the own- rs are not convinced that local suppliers could provide the same pod quality. Other opportunities have been proposed in recent er, but the owners rejected them because they feared that the uaity of the product might suffer of certain inventories? What benefits result from this 5. As a consumer, what things do you consider in judging the 6. What advantages and what limitations stem from the com 7. Briefly describe the company's strategy. policy? quality of cookies you buy in a supermarket? pany's not using preservatives in cookies?

Explanation / Answer

1. The cookies are baked using two continuous band ovens. Orders from distributors are used to schedule production. The person in charge of mixing gets the list of cookies to be made. According to the quantity of order, a master list of required amount and type of ingredients is made. The main ingredients i.e. flour, sugar and cake flour are automatically sent to giant mixing machines and are mixed with eggs, water and flovourings. The batter is then poured into cutting machines and the cookies that are cut are transported through one of the ovens. The cookies are then sent through cooling racks and then wrapped, labeled and sealed.

3. The company is definitely making a right decision by not automating the packing process. They are doing this because, the town is small and people are left with fewer employment opportunities. Further, labor costs are not very high. This only showcases the company as being responsible for its employees and the community in which it operates. The situation will be different if the company is operating in a large city. As people have more opportunities in that case and as the labor costs might go up in a large city, the company might be required to do automation. However, the company can continue without automating even if it were a much larger company as long as the production demand is being met on time and as long as the labor costs are minimal without affecting efficiency.

7. The company's strategy is to target the health conscious customers by producing cookies which are free from additives and preservatives. The company gives priority to producing high quality cookies while improving the efficiency and effectiveness of the production process and taking care of its employees. The company develops new products by observing competitors' products and from the suggestions of the customers and employees. In addition, the company tests the demand for a product in the market before introducing it in large scale.

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